I came up with the idea, and Blacklion came up with the concept. We have been operating off his words as our vision, not just a mission statement. “The causal music listener still exists...” When he said that to me at DJ school we met at, it stuck with me. The campaign is going stronger than ever. #freeformat (at Chicago, Illinois) https://www.instagram.com/p/CLl6zV-HwXB/?igshid=1ait47btz7ebe













