Demand for food transparency growing qsrweb.com - New research from Technomic finds that most consumers want transparency from restaurant brands about their menu choices. Additionally, two in five consumers cite a rising concern over food additives. Because of this trend, health claims that convey "wholesome, pure ingredients" are resonating strongly. According to Technomic, consumers say fresh, natural or unprocessed attributes help improve perceived taste and health. Similarly, ingredients that boost the nutrition content of an item, such as fruits and vegetables, also enhance taste and health perceptions. Available on the App Store. God Bless You