Make the MERCURY 2-way test—for “the buy of your life!”
1) Road Test It! Pick out your own proving grounds and convince yourself. You’ll be amazed at the nimble way Mercury needles its way through the heaviest traffic—at the ease with which it irons out the bumpiest road. And when it comes to great performance, there’s nothing like it on the road. Yes, you really have to drive this great car—put it through its paces—to convince yourself. Drive a Mercury and drive a bargain!
2) Budget Test It! Price: You can understand Mercury’s price tag—a big dollar’s worth for every dollar invested. Economy: Mercury has proved its more miles-per-gallon by winning officially sponsored tests. Long Life: 92% of all Mercurys built for use in U.S. are still on the road, according to official registrations. Upkeep: You save money year after year. Mercury’s stamina keeps repairs at a rock-bottom low. Trade-In: Mercurys keep their value: used-car market reports prove it. Ask your dealer to show you. Value: Solid value, say Mercury owners! So will you when you get the story from your dealer!
3-WAY CHOICE! For “the drive of your life!” Mercury now proudly makes available a triple choice in transmissions. Merc-O-Matic Drive, the new simpler, smoother, more efficient automatic transmission—or thrifty Touch-O-Matic Overdrive are optional at extra cost. There’s also a silent-ease standard transmission.
“Best buy at any budget!”
“Now I know why Mercury is so popular.”
Mercury Division, Ford Motor Company
Standard equipment, accessories, and trim illustrated are subject to change without notice.