#festac

As your small business ramps up its marketing efforts in a bid to earn new customers, it helps to have a clear strategy guiding your marketing campaigns. Use these marketing tips and tactics to reach your target audience and win over potential customers

1. Conduct market research.

2. Create a customer profile or buyer persona

3. Conduct price research

4. Provide valuable content.

5. Maintain social media channels

7. Make use of marketing tools.

8. Optimize for smartphones

9. Promote positive word of mouth.

10. Audit your results, and keep adjusting. 

Companies today depend on digital marketing tools to survive.

Sounds dramatic, right?

But consider that a strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks.

And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition.

The good news? There’s no shortage of software out there to do the heavy lifting for your marketing must-dos.

6th FESTAC 2025: 100,000 visitors expected at 6th FESTAC 2025 slated for Accra this September  Dates for the Festival of African Arts and Culture, FESTAC Africa 2025, a week-long international festival have been announced at a ceremony held in Accra earlier this week. Celebrating African culture and heritage, it has been held only five times since its inception in 1966, with the sixth edition…

Accra to host FESTAC Africa Renaissance Festival 2025 – Ghana Business News Accra will host the 2025 edition of FESTAC Africa Renaissance Festival from September 21 to 27, 2025, organisers have officially announced. The weeklong celebration of Africa’s unity, heritage, and future is on the theme, “Harnessing health, culture, trade, climate change, gender equity, and tourism for sustainable…