#felipepantone

In the past few classes we have been talking a lot about colours scoop, the mix of colours, contrasts and different combinations. Thinking of that, I came across today with something that definitely couched my attention: the Argentinian - Spanish artist Felipe Pantone, well known for the use of bold colours, geometrical patterns and op art elements. Op art is the style of visual art that uses optical illusions.

It's a bit ironic and, at first, I thought his name was a reference to the Pantone colours, once that's his marks on his arts. But, in a funny way, his name just matches with Pantone company, used as an international colour pattern. Felipe was born in Argentina in 1986 and he started doing graffiti arts, now we can see a huge variety of works, such as exhibitions, internal design, architecture and his configurable arts.

I found his project on a video on Tik Tok, about people buying his configurable arts. Basically, it’s his business where he sells different types of arts that you can interact in a way. Always working with his main colourful and abstract, geometrical characteristic.

The most recent release is called subtractive variability, and its, basically, a combination of CMY colour in an interactive way. He displayed 3 layers of a type of transparent acrylic, one with cyan, one in magenta and the last one with yellow. Then, when you spin each layer, in a different order you can create amazing range of colours. It’s a stunning piece of art and it can be placed anywhere that is going to give you a modern, hypnotic and warming feeling.

Felipe has been featuring with many brands in marketing. We can see some contribution to watch brands, shoes, furniture. So, we can, definitely, see a good business behind his art. I believe I might not being seem in a good way for some other artists. I, personally, don’t see much problem on it. I guess leaving your art, and being able to get a good profit from that shouldn’t be a huge problem. And we can see that all products realised as partnership with Pantone, is very well designed and elaborated to make sure his ideas and message is being given according to his concepts.  I was looking for Felipe’s pictures and face, but I failed. All his pictures, even on his personal social media, he is covering half of his face. He always hides is always in way. And I guess I see his point. Pantone wants to be known by his arts features, not for himself. And now, for me, its very clear, its impossible not to look at a piece of colourful range spectrum and not thinking of him.