#feasibility study

As consumers are actively switching from basic rinsing products to specialised solutions, the oral care market of India is experiencing a major shift. The toothpaste category alone captures a staggering ₹12,500 crores, equivalent to a significant 59.5% of the total market share. Furthermore, the total oral care market is valued at ₹21,000 crores, as per The India Watch analysis. Volume is no longer the sole factor driving this rise; it is also driven by an unprecedented spike in luxury toothpaste trends. The one-size-fits-all strategy that once characterised the FMCG industry is being replaced by modern customers who are more willing to pay for formulations that offer improved advantages, which is further driving the premium toothpaste trends in India.

The growing popularity of natural and speciality formulations throughout the country is a significant driver of this value transfer. The demand for herbal toothpaste in India has forced legacy brands to restructure their core offerings to compete with focused natural players. According to The India Watch reports, the natural formulation-based indigenous giants like Patanjali Ayurved and Dabur India are holding a dominant market share of 11% and 17%, respectively. Additionally, the premium segment is seeing a massive influx of medical-grade entries valued at ₹1,950 Crores, alongside specialised D2C players like Perfora and Clove. This shift to specialised markets demonstrates how quickly Indian consumers are choosing premium health and therapeutic ingredients over generic, low-cost substitutes.

How can we help? Navigating these fast-paced market adjustments requires granular consumer data and a robust business blueprint. The India Watch specialises in translating macro industry shifts into actionable commercial opportunities for brands looking to enter or scale within the dynamic oral care market in India. We provide custom feasibility studies, target demographic mapping, and localised competitor analysis to ensure your brand stands out in the premium space. Whether you are developing a new herbal formulation or executing a retail expansion strategy, our data-backed insights can mitigate your risk. Connect with our primary consulting team at [email protected] initiate your specialised market research report today.

Changing Consumer Preferences in India’s Oral Care Industry

Indian consumer habits are drastically changing from simple therapeutic regimens to sophisticated, proactive personal care practices. The entire FMCG oral care market is transforming, and as a result, this is compelling multinational manufacturers to revamp their product lines. Modern toothpaste consumption trends in India show a visible shift toward multi-benefit regimens, driven by increased disposable incomes and growing digital health awareness. According to The India Watch, consumers are looking for specific aesthetic and clinical results rather than just cavity prevention. This is further driving auxiliary segments like speciality toothbrushes (₹3,600 crores), mouthwashes (₹3,000 crores), and whitening gels (₹1,100 crores).

The industry is now distinguished between traditional holistic wellness and clinical, physician-led science because of this behavioural change. On one hand, the demand for ayurvedic toothpaste is still growing structurally, driven by companies like Patanjali and Vicco. Additionally, the medical-grade category has carved out a ₹1,950 Crore niche driven by dentist-led brands like Sensodyne, commanding an 8% market share. This dual demand structure demonstrates that modern buyers are highly deliberate in their purchasing, matching specific oral concerns with precision products.

The local food and beverage sector in Ahmedabad has undergone an unparalleled transformation driven by the rapid urbanisation in the city. The QSR industry in Ahmedabad is seeing an enormous shift in consumer dining habits, attributed to an increasing number of IT workers, corporate establishments, and a growing student population. Traditionally, depending on ethnic thalis and regional eating out, the city's contemporary tastes are quickly evolving. Convenience and the need for quick, affordable meals are driving a significant, favourable shift towards quick-service formats, positioning Ahmedabad's broader fast-food business for a highly profitable future.

One of the most notable recent QSR trends is the value shift away from over-saturated, heritage fast-food categories. Verticals like organised burger chains (₹250–300 crores market) and sandwich-based QSRs (valued at ₹65–70 crores) are up against fierce competition from flexible, single-category models. The daily executive lunch and late-night snacking segments are being captured by a rising ₹40–45 crore wraps and rolls market, driven by digital-first giants like Faasos. Additionally, there is a substantial upsurge in high-end, nutritionally balanced bowl models that are specifically designed to appeal to health-conscious consumers.

The India Watch offers bespoke advisory services, including target demographic mapping, menu price-fitting, and competitor white-space sourcing, designed to de-risk your market entry. Whether you are planning a strategic expansion along major high streets or looking to enter Ahmedabad’s QSR market, our data-backed guidance ensures sustainable growth. Contact our specialist research team at [email protected] to secure your tailored F&B market analysis today.

Why Market Research is Essential Before Launching a Restaurant in Ahmedabad

Ahmedabad is positioned as Gujarat's biggest economic hub, and starting a profitable food business involves navigating a highly fragmented & complex market. Conducting rigorous restaurant market research in Ahmedabad is the single most critical step to avoid the high failure rates common to the industry.  The market presents a very competitive and extremely localised landscape and can be challenging despite the city's strong eating-out culture and high per capita income of INR 6.5 lakhs. Aspiring ventures may better understand the regional socioeconomic gaps by leveraging thorough market research. For instance, the expanding migrant workforce strongly supports virtual models like cloud kitchens. Furthermore, wealthy local Gujarati households predominantly demand experiencing dine-out places.

Additionally, acquiring detailed information about the F&B market safeguards entrepreneurs from making terrible financial investments in such crowded culinary corridors. For instance, local market data shows that establishing a premium sandwich business in the INR 500–600 tier has traditionally resulted in significant friction since the local mass-market sweet spot for sandwiches is anchored between INR 100–175. An extensive study clearly describes crucial factors like 70% domination of vegetarian diets, real estate insights, and localised regulatory difficulties. By being aware of these variables, entrepreneurs may implement a hyper-targeted menu plan that closely aligns product launch tiers with established consumer spending limitations.

Entering the dynamic restaurant business in Ahmedabad blindly is an immense financial gamble. At The India Watch, we systematically eliminate operational guesswork by providing end-to-end feasibility analysis, catchment footfall mapping, and a 5-year financial model. We help you pinpoint exact consumer food trends in Ahmedabad, giving you a definitive blueprint for long-term scalability. To transform your culinary concept into a highly profitable market reality, reach out to us at [email protected] for your customised market report. 

Cloud Kitchen Opportunities and Growth Potential in Ahmedabad

The increasing growth of hyper-local logistics and digital ecosystem integration has carved significant economic prospects for Ahmedabad's cloud kitchen industry. Virtual formats are changing the investment landscape, driven by a significant increase in online delivery platforms and a 10–12% CAGR in the city's F&B sector. By choosing affordable secondary locations, operators are effectively avoiding costly main-road leasing overheads. Therefore, the Ahmedabad food delivery business is quickly moving towards such digital-first models, further driven by late-night cravings and corporate desk lunch requirements.

As per the study by The India Watch, there are distinct geographical hotspots that are perfectly primed for a delivery-only cloud kitchen business in Ahmedabad. For instance, approximately 200,000 people are living in the Bopal and South Bopal corridors, most of them are young, nuclear families, and IT workers who place a high value on comfort. Meanwhile, the central business district of Bodakdev and SG Highway generates a massive daily footfall of 45,000 to 55,000. This fosters a profitable atmosphere for specialised single-category formats and high-margin side menu packages. Furthermore, scalable digital businesses may quickly expand across several micro-markets by leveraging this midnight demand pattern via platforms like Swiggy and Zomato. 

The total oral healthcare market in India is sized at around INR 21,000 crores (USD 2,2- 2.3 billion), growing at a steady pace of ~ CAGR 5-6%. India’s oral healthcare industry is growing fueled by rise in disposable income, growing health awareness and transformation in digital ecosystem. Other factors such as penetration in rural markets in the form of sachets & smaller packs, premiumization of the segment in the face of emergence of therapeutic oral care brands and small yet forward looking D2C segment are further dovetailing the industry in positive direction.

Out of the Inr 21,000 crores, tooth paste is the largest segment commanding an aggregate size of Inr 12,500 crores, (~ 59.5% of the market share). Other prominent category includes oral care (Inr 3,000 crore segment). Other categories are tooth brush (Inr 3600 cr) and gels (Inr 1100 crores). The residual market is led by categories such as tooth powder & herbal sticks (~ INR 800 crores). Tooth powder is a declining market, yet holds some prominence in smaller cities and rural India.

Colgate + Four other Prominent Brands

In India’s ~ INR 12,500 crore tooth paste market, Colgate holds the prominence with around 40% market share. However, there are also other prominent brands, which are showcasing strong growth. Close-up (owned by HUL) is the distant second with around 19% of the market share. This is closely matched by other herbal care brands such as Dabur (17%) and Patanjali Dant Kanti (11%).

The fifth largest brand in India’s tooth paste industry is Sensodyne, which holds around 8% of the market share. Sensodyne introduced in 2013 successfully positioned itself as a dentist-recommended therapeutic brand, in a time when the industry was largely skewed towards mass market sentiments.

The remaining 5% of the market is led a by host of brands including Vicco, Thermoseal alongside a host of pharma led brands such as Vartej (Dr. Reddy) and D2C brands.

Rise of Therapeutic Toothpaste as a new Category

Similar to the rise of ingredient-rich, medical-grade skincare cosmetics brands, India’s toothpaste industry is also mirroring similar trends. While mass market brands focusing on overall aesthetics and wellbeing continues to stay strong, there is also visible appetite for functional toothpaste focusing on key areas of oral care such as whitening, gum care and sensitivity protection.

The trend of using proven ingredient to derive therapeutic values from toothpaste is visible in India’s growing tooth paste industry. The therapeutic toothpaste market in India is valued at around Inr ~ 1,950 crores, translating into 15.6% of the overall market size.

The biggest player in the therapeutic toothpaste segment is Sensodyne, which commands over 51% of the market size. Launched in 2011, Sensodyne is one of the first major brands to position itself as a dentist recommend tooth pastes in the country. Instead of hiring celebrities, it featured real dentists in its advertisements.

Its GTM strategy revolved around activating a ground force that constantly met dentists in India and educate theme about their clinically proven ingredients. Before modern retail, Sensodyne aggressively penetrated pharma outlets. Likewise, it conducts hundreds of dental camps to spread oral health awareness.

Other major players in the market are numerous variants by Colgate that are dentist recommended alongside Thermoseal, which holds 7.7% of the therapeutic market. Thermoseal, which is part of ICPA health private limited, is one of the first dentist recommended tooth paste brands in India, launched in 1974. While brands like Sensodyne successfully entered the consumer retail after initial launched as a dentist recommended brand, Thermoseal continues to be a medical-grade treatment product. It is mostly distributed through dental clinics and pharmacy outlets with limited online presence such as Apollo 247 and Amazon.

There is also a visible rise in D2C brands in the segment such as Perfora, which has quickly become Inr 40 cr+ brands in a short span of time and are expected to give stiff competition in the times to come.

India’s cosmetic and skincare market segment is transforming fast. As per capita income is rising, the contours of cosmetic and skincare is shifting from mass market brands to medical grade treatment. India’s new cohort of urban households who are well aware and earn higher income are looking for specialized skincare and derma treatments. They do not just want general skincare products but are willing to pay a premium in return of precise treatments. The scope includes specific problems such as acne, pigmentation, sun’s protection, etc.

This is eventually resulting in a lot of ingredient-rich, dermatologist prescribed brands reshaping the skincare and cosmetic landscape of India. As per the research by The India Watch, India’s derma-grade skincare & cosmetic market has reached Inr 19,000 crores by 2026, growing at a CAGR of 22.5%.

Also called as cosmeceuticals, the market is multi-faceted in nature. It comprises multiple sub categories such as functional Ayurveda, derma division of mainstay personal care and pharma brands and D2C platforms specializing in medical grade skincare & haircare.

Around 42% of the market is run by skincare division of regular personal care brands such as Loreal and Nivea. 17% market is led by clean Ayurveda based functional cosmetic brands. Besides traditional Ayurvedic brands such as Dabur, Himalaya and Patanjali, India is witnessing the rise of functional Ayurveda-based start-ups such as Honasa, Mama earth, Just herbs, Kama Ayurveda, etc. In contrast to traditional Ayurvedic houses focusing on holistic beauty, these new age start-ups are integrating age-old wisdoms of Ayurveda with clinically tested ingredients. This is creating a new niche specializing on lab-tested ingredients.

Another imp segment is the D2C brands such as Plum, Minimalist, etc. which are directly selling to affluent households.

Overall the cosmeceutical market is expected to grow further in the times to come, backed by rise in disposable income, evolving digital ecosystem and growing awareness. Interestingly the trend will no more be limited to metros.

India, with a population of around 1.4 billion, is one of the fastest growing retail markets in the world. Currently, the country ranks fifth globally in terms of retail sector. One of the mainstays of the Indian economy, the retail sector contributes 10% of GDP and 8% of jobs. By 2032, the Indian retail market is projected to grow to a value of US$2 trillion. To understand these dynamics and find profitable investment opportunities in this industry, it is essential to conduct feasibility study for retail ventures in real estate in India.

Investments and some key trends in the Retail Sector of India:Digital payments will be a big hit in India in 2024, when UPI transaction volumes will reach an incredible US$221.6 billion. Subway is looking to expand in India. By 2030, they hope to grow to 1700 stores from 850 in 2024. Between 2000 and 2024, the Indian retail industry has seen a total of US$4.6 billion in FDI inflows.

Future Outlook of feasibility study for retail ventures: Over the past few years, the e-commerce sector has been evolving as a major model in the Indian retail sector. In 2023, India is projected to have an impressive daily e-commerce consumption of 6.4 million units. And it is projected to reach 12.4 million units in the current days. This sees a growing attraction in digital shopping among Indian consumers. With the increasing reach of the internet, India's e-commerce customer base is projected to reach 500 million by 2030. According to media reports, the number of online orders in the country is increasing by 36.6% year-on-year. Which is attracting investors. And it is also a very good chance for investors.

Conclusion:Can India Watch assist with a report on a feasibility study for retail ventures ?  Investment companies, funds, HNIs, and private developers are becoming more and more interested in the fast expanding retail real estate market in India.  India Watch can assist these investors with a customized feasibility assessment.

India, with a population of around 1.4 billion, offers a very large retail market in the world and currently, the country's retail sector ranks fifth in the world. The retail industry, which accounts for 8% of jobs and 10% of GDP, is one of the major pillars of the Indian economy. And it also plays an important role in the Indian economy. India's retail market is projected to reach a valuation of US$2 trillion by 2032. The primary reasons for this growth are urbanization, increasing purchasing power, a growing middle class, changing consumer preferences, and the expanding e-commerce sector. It is important to market research for retail real estate in India to understand these trends and identify profitable investment opportunities.

Contemporary Retail: Where Social and Shopping Collide:India's retail sector is witnessing rapid changes as consumers are looking for more than just products due to the growing internet and access to options. Binny Binny sees millennials looking for a mix of involvement, entertainment, and ambiance when they shop. Retailers are expanding their locations with immersive experiences and social interactions in response to changing consumer preferences. These days, shopping is associated with social activities, dining, and entertainment. Hence malls are turning into entertainment destinations with a variety of options, such as movie theaters, arcades, indoor theme parks, etc.

India is moving towards modern retailing, with the growing internet and social media, rather than grocery stores, and it has a variety of advantages. Customer preferences are also evolving, and modern retailing – which includes e-commerce platforms such as supermarkets, hypermarkets, etc. – is offering a range of products at increasingly competitive prices. In addition, contemporary retailing is providing elements that are making customers more convenient and popular, such as online ordering and delivery, UPI/online payments, virtual assistance, discounts and cashbacks. The share of food stores fell to 70% in 2023. market research for retail real estate in India plays a vital role for companies and investors to capitalize on this expanding sector so that a complete understanding of this changing situation can be gained and investors can get a profitable business.

Future Outlook of Retail in a Time of E-commerce: In recent years, e-commerce has become a significant market research for retail real estate in India. In 2023, India witnessed 6.4 million e-commerce transactions per day; on peak days, this figure rises to 12.4 million. This shows how customers are becoming more interested in online shopping. India's e-commerce client base is expected to grow to 500 million by 2030 due to the increasing internet penetration. Media sources indicate that the country's online order volume has grown by 36.6% annually.

What is the role of India Watch in the market research for retail real estate in India ? Private developers, funds, HNIs and investment organizations are showing interest in the retail real estate industry in India as a result of its rapid growth. For these investors, India Watch is essential and helps with specific feasibility studies.

Market Analysis of India's E-Commerce Potential and Commercial Prospects After China and the US, India has become one of the largest digital markets in the world. The significant growth of the pandemic, widespread use of smartphones, internet and digital payments, the Indian government's push for urbanisation and changes in consumer behaviour are some of the factors contributing to the growth of the country's digital economy. The digital economy has grown rapidly thanks to other macroeconomic factors such as rising disposable income, improved feasibility to start a spa in India, active participation of millennials in the consumer market and supportive government regulations.

The e-pharma industry in India is still expanding at an astonishing rate. Right now the market comprises around 50 players, which is almost double from 2021. This also includes major players like Tata, Reliance, Flipkart and others. The total size of e-pharma has grown from USD 565 million to over USD 1 billion in 2021.

The concept of quick commerce (q-commerce) is also gaining popularity in the e-grocery space, with several players such as Blinkit (backed by Zomato), Swiggy Instamart, Zepto and Reliance JioMart delivering grocery items to your doorstep, typically within 10-30 minutes. Q-commerce is expected to cross the USD 5 billion mark by 2025.

India's e-commerce business was already expanding quickly, but in 2019 it grew even faster.  By 2025, the segment is expected to have increased to US$188 billion at a compound annual growth rate (CAGR) of 21.1%.  Urbanization, rising internet usage, a population that is more tech-savvy, and different government regulations are the main factors driving the market.  The market is therefore anticipated to reach US$350 billion by 2030, growing at a CAGR of 13.2% over the following five years.  The expansion of digital payments throughout the nation and feasibility to start a spa in India than e-commerce companies have made it possible for the e-commerce environment to be widely adopted.

Conclusion: Use market research & feasibility to start a spa in India. Tha India Watch whether you are an investment and financing agency or start-up enthusiast wishing to launch an e-commerce venture. We can assist you with market research and client feasibility strategies. The following are some of the services we offer, although they are not the only ones.