Nov 24, 2022
When it comes to large websites like e commerce websites, it becomes very important to look for a perfect website design structure and smart
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When it comes to large websites like e commerce websites, it becomes very important to look for a perfect website design structure and smart
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When it comes to faceted navigation or establishing a website, UX and SEO both works as yin and yang. Their chemistry leads to the successful buying of any site's products. Today, we are going to help you understand how to implement faceted navigation for improved SEO and UX. Kangaroo UK is a leading Local SEO Agency based in Ashby de la Zouch Leicestershire, helping clients Thrive Online!
Implement Faceted Navigation For Improved SEO & UX
If you work with any large eCommerce site, you will probably require working with a system for faceted search. Faceted navigation makes it easy for customers to find whatever they are looking for using particular parameters. But this can sound like a nightmare for SEO, twist your rankings and cause replica content.
Tables of content:
1. What is faceted navigation?
2. What types of sites used faceted navigation?
3. What problems can faceted navigation cause for SEO?
4. How to do a Faceted Navigation Audit for SEO?
5. Cyber Help India
What is faceted navigation?
Faceted navigation is a system that allows people to modify their search based on what they are looking for on the site. In most cases, it is found on the sidebars of an eCommerce website and has multiple categories. Facets are indexed groups that assist to narrow down a manufacturing listing and also function as an extension of a site’s main categories.
What types of sites used faceted navigation?
Faceted navigation is mainly used by eCommerce sites.
Other sites to use this are
• Publisher sites: they help users filter content by type, date, topic
• Classified sites: to help job seekers or property hunters filter by locations etc
What problems can faceted navigation cause for SEO?
This causes quite a few SEO troubles:
• Duplicate content: What happens is many facets don’t change the page content. A unique URL is formed for every faceted search query. The system either creates it, or it will include factors that specify how the category URL behaves. For every possibility, the system is creating new landing pages in real-time. If you're not cautious, the faceted navigation can generate significant trouble with replica pages and content. Duplicate content exhaust authority and link fairness.
• Diluted link equity: internal linking will be spread across several URLs as instead of one variation of a page to link to, there can be numerous pages.
• Crawl waste and crawl traps: URLs provide web crawlers information about how the page fits into your website design and how to comprehend the information on the page. Using the incorrect URLs can puzzle the search engines, and they can cause replica pages to be indexed.
How to do a Faceted Navigation Audit for SEO?
1. Crawl your site. When there's duplicate content, bots will often crawl it, recognize it as copy content, and then decline to index it
2. Set canonical tags: Once you've recognized any troubles, you'll need to verify the canonical tags on your website
3. Prohibit via X-robots-tag or Robots Meta Tag: By means of a robots meta tag you can block any pages you don't want to be indexed
4. Apply no-follow to internal links: It will tell bots that you don't want them to crawl the link.
Cyber Help India
Cyber Help India is a renowned web designing company serving for more than a decade. They promise to offer the best solutions for your business's growth. They specialize in engaging web designs and cost-effective solutions.
Imagine a situation, where you have numerous pages of products and the most important ones are being missed by Google. This could hit your website traffic bad. Here in this article, we will guide you about the sites that use faceted navigation and how to implement it correctly for improved SEO and UX. You can follow this article and save yourself from the nightmare.
http://www.cs.nott.ac.uk/~pszmw/pubs/FnTWebSci-Wilson.pdf
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