#facebookvideoguidelines

Bing Ads VS Google Ads: Shedding Some Light On Pros & Cons When a business thinks about leveraging the perks of PPC advertising, they first encounter the trouble of choosing one between Bing or Google. Some of the common questions which arise in our mind are:- Which platform can offer more reach? Bing Ads VS Google Ads - Is Google more expensive than bing? On which platform I get to target more specific audiences. Which has better capabilities to increase conversion and revenue? We know that every PPC advertiser thinks of these two platforms as competitors, which is indeed not the right mindset. No doubt Google acquires a majority of the search market, but Bing also cannot be overlooked. In a nutshell, markets must combine the power of both these platforms and proceed to advertise. Come on! Let’s take a deep dive into the relationship between Google and Bing. But, before that lets know a brief about Google & Bing. Google- Google advertising offers two networks for advertising. They are:- Search Network- It allows advertisers to draft text according to their brand that would later appear over search engine results. Display Network- For better engagement and appealing glance, brands can take advantage of the display network to create eye-catchy visual ads. Bing You might already know about Bing. It is authorized under Microsoft, and this has three mainstream search engines - Yahoo, AOL, Bing. So, when anyone advertises on bing, then their ads will ultimately appear over these three popular networks. A Quick Comparison of Google over Bing After the difference, another crucial step is to check out the similarities between Google and Bing. Here we go. Display URL Google and Bing, these two networks demonstrate the display URL just below the subtitle. The only difference we can spot is that Bing highlights this URL, whereas Google does not. Descriptive text If we look back in the past, Google used to offer descriptive text that remained restricted to up to 35 characters. Meanwhile, Bing allowed a maximum character limit of 70. By now, these two platforms come around 80 characters of descriptive text. Keyword Strategy Whether you choose Google or Bing, both will be going to provide you a robust tool for the keyword research approach. If we discuss the downside, Bing has comparatively lower keyword traffic that turns out disappointing sometimes. CTR (click-through rate) Bing ads acquire a higher rate of CTR because of various shopping accommodations to users. For this reason, advertisers tend to receive better engagement when they choose Bing. But, this CTR has not much to do with overall cost or generating quality leads. Consequently, setting any platform as a mainstream priority cannot be fair. Audience Reach (Google VS Bing) ‘Reach’ is something that every single advertiser craves for, regardless of the platform they pick for their brand promotion- Bing Ads vs Google Ads. The fact is no longer a secret that Google has dominated the entire search engine,thus it offers better search volume with greater reach. Besides these statistics, countless brands prefer trying hands on other renowned search networks, especially Bing, because it is flourishing rapidly over the years. A business that initiates with a shoe-string budget can’t take the risk to begin advertising on expensive networks. Comparison Of Cost The determination of advertising is a broad discussion. Cost is a flexible phenomenon that changes according to industries and unique trends of promotion. When compared to Google, Bing fetches less competition that makes survival pretty easy for brands, including newbie businesses. And, when you have enough money to invest, then jump on the bandwagon of Google. So, Which one is going to Be Your Mate? Google, or Bing. As said earlier, we are not supporting particular platforms when it comes to excellent outcomes. Instead of relying on Google or Bing, take the time to read the benefits you will enjoy after blending their core significance. Google may stand as the choice for marketers, but Bing too helps fill the holes in advertising tactics. In case you are not able to make a sound decision, then seek help from marketing experts, or else join online tutorials carried out by entrepreneurial enthusiasts. Consider every aspect before arriving at any conclusion. End Line We hope that this description has been enough to help advertisers understand the collective importance of Bing and Google, but not Bing Ads VS Google Ads. Therefore, Brace yourself to reach better heights. How To Find Best Performing Facebook Ads Using PowerAdSpy

Imagine, you have grabbed an excellent idea for creating a Facebook video ad and all set with the concept and logistics. But what about the filming part? Are you ready with your filmed video to just post on your Facebook business page to proceed further? Well, when you are about to create a video ad, you have to keep certain things in mind. Yes, I am talking about the Facebook video guidelines, which are really a must to follow before you get started with launching your first ever video ad on Facebook! The video ad specs and everything that is needed to make your video much more effective. And to help you with that, here in this article we have come up with a list of some basic video ad specs, and some quick tips on how to create a compelling Facebook video ad. So, without waiting, let us jump into the best Facebook video guidelines as soon as possible: Requirements for an excellent Facebook video If you want to post your first video ad on Facebook, then you will have to follow some of the parameters, and they are: Length Your videos can be approx 240 min long. The minimum length of the video ad can be 01 seconds. Format You can use the MP4 or MOV format. Apart from that, there are a variety of video formats that you can use while doing Facebook marketing. Audio 12kbps or more Stereo AAC Audio Resolutions 1280*720 pixel! Well, this resolution is being encouraged to ensure that your video ad looks outstanding on all of the screen sizes. The minimum width of the video ad is 600 pixels along with the length that entirely depends on the aspect ratio. Supported aspect ratio 16:9 landscape and 9:16 portrait 2:3, 4:5 in vertical 1:1 square ratio Frame rate Maximum frame rate is 30 FPS(Frame Per Second) How to create a compelling Facebook video ad? The first and most vital step towards creating an efficient Facebook video ad is to understand what actually works. Given below are some of the most crucial tips to consider while you are all set to create video ads: Plan for “On-the-go” Almost 80% of users prefer watching video ads daily rather than sticking around ordinary ads. And no one has the time to carry their lappy with them every time to scroll their FB news feed. So, make sure to use the screen space efficiently by creating videos with almost 1:1 square or, you can even go for the 9:16 vertical aspect ratio. Let your efforts speak! According to the recent study, 85% of Facebook users prefer watching videos having no sound. So, make sure to include subtitles or CTA’s that are appealing and can easily be understood. Short is beautiful Back in 2015, the average time was almost 08 seconds. Since then, marketers prefer creating videos such as short and easy-to-understand. So, make sure to keep your videos short and to the point. Try to avoid such Facebook ad mistakes. SEO is everything You will have to look for some ways by which people could automatically find your video ad. All you need to do is to select keywords related to your niche carefully, in your title as well as in your video’s description. Don’t forget, the thumbnail of your video ad is even a vital part of SEO. So, try to make it a bit eye-catchy and appealing, which could automatically grab an immense number of eyeballs towards it. Make use of CTA carefully. If you really want to make your users visit your business website, then you have to place the CTA accurately. And putting the CTA right in the middle of the video will be perfect. It is so because the first part of your video ad will be playing the attention seeker role, and only a few people will get convinced to watch the full video. So, just after people have got attracted to your video ad, call them to act. Make yourself clear about your goals! I saved this point for the last and, the reason behind this is that it’s not a mechanical part! It’s one of those primary points of the Facebook video guidelines that every marketer keeps in mind while creating video ads on Facebook. You have to know your goals so that you could then create the best, appealing video ads. All you have to do is to ask yourself some simple questions: Are you intending to convey a story? Are you seeking for some views or having any click-through purpose? Or you want to introduce your new brand or product? Conclusion If done right, Facebook video ads can help your business a lot to grab the success and attention it requires. Hopefully, this article is going to help you with all the appropriate Facebook video guidelines that could help you create the most compelling video ads with great ease.