Meta Unveils Centralized Ad Targeting and Data Privacy Controls for Facebook, Instagram, and Messenger
Introduction
This blog covers the importance of centralized data and social media advertising controls for advertisers, partners, and users. You’ll read about Facebook, IG, and Messenger data privacy and the role of platforms as ad blockers. As the Best Digital Marketing Company in Pune, we explain what a centralized system is, its benefits and risks, and how you can run one yourself or partner with an organization that has an operations center to provide remote maintenance services.
What is a Centralized Data Structure?
A centralized data structure is software that stores data, including brands and products, on a server that you control. The data is organized into categories, each containing customer, product, or service information. Examples include an inventory management system for food and beverage businesses, an app data structure with user information for mobile apps, and an e-commerce product data structure with product details such as sales and price data.
Benefits of Centralized Data for Ads and Partners
Most of the benefits of a centralized data structure can be attributed to multiple factors, including reduced data management and an overall increase in transparency for all parties involved.
- In a centralized data structure, all your data is organized and controlled by a single system. The data is then accessible via a central server that anyone with access to the Internet can access.
- Centralized data storage solves many problems that traditional data storage systems cannot: - It provides granularity, which means you can assign a value of 0 to one and have it remain visible to all parties in the ad and marketing systems.
- It is data-driven, meaning you can assign a low value to one event and see the full data across multiple ad pages.
- It provides security since each record is encrypted with a key. This prevents anyone from accessing the data without a key and also helps prevent cross-referencing between records.
- It provides transparency since each record is easily viewable by anyone with access to the Internet.
Risks of Virtual & Augmented Reality Ads
While centralized data can be a good thing in certain situations, it’s important to keep these bottom-line risks in mind: - Augmented reality ads are almost never fully transparent. The user first sees the ads in the form of VR/AR images. They are then augmented with voice-driven advertising that could be heard through a speaker or a web browser. - For the advertiser, the ads are often located in a remote location, which increases the risk of going viral. If people start sharing their ads online, the advertiser could be exposed to lawsuits or other such situations. - For the partner, the centralized data structure could be used to store sensitive information, like health and safety information and product information. That could contain a name, address, and other identification information.
Conclusion
The biggest risk that investors can take with virtual and augmented reality ads is that they could spark a breach of data security. That could jeopardize the integrity of your brand and end in lost revenue. You can rest a little bit easier knowing that your data is safe and secure in the cloud.
