In this commercial, a famous actor (Liam Neeson) reprises his role as an action hero out for revenge in response to his village being raided by another player. This could be used to prompt discussions of the use of ubiquitous games, marketing choices (the reasons for juxtaposing a serious actor with a cartoon-like video game), and/or simply to generate excitement and motivation at the idea that students could be playing with celebrities! Students could discuss their opinions about the commercial, or make their own parody or response to it as yet another toehold into the digital communities surrounding the game.







