#evstrategy

Audi India is accelerating its China EV strategy with SAIC by establishing a dedicated innovation and technology hub in Shanghai—marking a major push toward localized, next-gen mobility. The new center will drive development of intelligent, connected electric vehicles tailored for Chinese consumers, alongside plans to roll out four new models on an advanced digital platform. As competition intensifies in the world’s largest EV market, this collaboration highlights Audi’s commitment to faster innovation, deeper localization, and staying competitive in a rapidly evolving landscape.

Ford Motor Company is restructuring its operations to accelerate next-generation electric vehicle development, focusing on affordability, efficiency, and scalable platforms. By streamlining teams into a unified product development structure and prioritizing low-cost EV architectures, Ford aims to compete more effectively with global rivals while balancing profitability through hybrids and commercial vehicles.

Audi India is set to expand its electric lineup with the upcoming A2 e-tron, reviving an iconic nameplate to target a new wave of urban EV buyers; positioned as an entry-level model built on the scalable MEB platform, it blends compact practicality with premium features, signaling a clear shift as luxury automakers move toward high-volume, affordable electrification to stay competitive.

The market is opening up. Is your supply chain ready to integrate?

Toyota Motor Corporation is once again postponing its planned battery-factory project in Fukuoka Prefecture, Japan, signalling a significant recalibration of its electric-vehicle strategy amidst slower-than-expected global EV demand and rising construction costs.