"Eukleia represents the personal qualities that brought a person a good reputation, as well as the reputation itself. Mythic genealogies for her come late: Ploutarkhos (Aristides 20.5) mentions she was the child of Herakles and Myrto, but Euripides notes that Ponos (Labour) was her father (fr. 474 N2): ⦠In earlier Greek literature, eukleia refers to the glory and fame that results from military victories (Homeros, Ilias 8.285 and Odysseia 14.402). Eukleiaās meaning as the good reputation of private individuals becomes more prominent in the literature of the second half of the fifth century, and is particularly prominent in the works of Euripides (for eukleia in Hippolytos see Braund, 1980: 84-85). She is personified in Classical Athenian literature to the degree that she owns, holds, or bestows a wreath or crown, as in Sophoklesā Aias (462-465), produced in 442 or 441, when Aias bemoans his bad fortune: And how shall I present myself and appear to the eye of my father, Telamon? How will he bear it when he sees me naked, without the prize of the best and the bravest, for which he himself held the great crown of Eukleia?
Sophoklesā ācrown of Eukleiaā (ĻĻĪĻĪ±Ī½ĪæĻ Īµį½ĪŗĪ»ĪµĪÆĪ±Ļ), also worn by Theseus (Euripides, Hiketides 315), is recalled in the words of Bakkhylides, who calls Eukleiaā ĻιλοĻĻεĻάνοĻ, ālover of the wreathā (Bakkhylides, Epinikoi 13.183; see also Bakkhylides, Epinikoi 1.184 and Dithyramboi 15.54; and Pindaros, Isthmionike 5.22). With or without a wreath, Eukleia could bestow a good reputation on someone, through birth and/or marriage, as well as victory. In regard to ancestry, eukleia therefore takes on aristocratic connotations (Metzler, 1980). She was involved in marriage preparations, at least in Boiotia, Athensā neighbour and long-term rival, where she was worshipped as an epithet of Artemis (Shapiro, 72 chapter six 1993: 70-78; Kossatz-Deissmann, 1988c). Ploutarkhos notes that Artemis Eukleia had an altar in each Boiotian marketplace (see also Sophokles, Oidipous Tyrannos 161; Schachter, 1981: 102), and that boys and girls who had become engaged would make sacrifices to Eukleia in preparation for their weddings (Ploutarkhos, Aristides 20.5-6)."