Aaradhya Khanna on ET NOW: Building Trust in India’s Evolving Gemstone Industry
The Indian gemstone industry is undergoing a significant transformation as consumers increasingly seek authenticity, transparency, and expert guidance when purchasing natural gemstones. In a recent interview on ET NOW, Aaradhya Khanna, Director & CEO of Khanna Gems, shared his perspective on the future of the industry, changing consumer expectations, and the importance of creating long-term trust.
During the conversation, Aaradhya Khanna discussed how modern buyers are moving beyond price and are placing greater value on certified authenticity, provenance, professional guidance, and transparency. He also highlighted how technology, education, and stronger quality standards are reshaping the gemstone buying experience.
The interview explores several important topics, including:
The evolution of India’s gemstone market
Why trust has become the most valuable asset in luxury purchases
The growing demand for natural, certified gemstones
The role of education in helping customers make informed decisions
The future of technology and transparency in the gemstone industry
The vision behind Khanna Gems’ long-term growth strategy
Khanna Gems has spent decades building its reputation by focusing on authenticity, professional expertise, and customer confidence. Through initiatives such as government laboratory certification, rigorous quality standards, educational content, and a customer-first approach, the company aims to elevate the standards of the gemstone industry.
For anyone interested in gemstones, luxury retail, entrepreneurship, branding, or the future of trust-driven businesses, this interview offers valuable insights into one of India’s most established gemstone companies and its vision for the years ahead.
Watch the complete ET NOW interview here:
Learn more about the ideas shaping the future of the gemstone industry and discover why trust, transparency, and expertise continue to define the next chapter of Khanna Gems.
