#espn layoffs

कई लोगों के लिए सप्ताह की शुरुआत कठिन रही नेटवर्क के रूप में ईएसपीएन कर्मचारियों ने छंटनी का एक और दौर चलाया। ईएसपीएन नेटवर्क के साथ अपने एक दशक से अधिक समय को याद करते हुए रयान क्लार्क काफी भावुक हो गए। (एपी फोटो) कथित तौर पर प्रभावित होने वाले पहले हाई-प्रोफाइल नामों में अनुभवी एनएफएल विश्लेषक और पूर्व पिट्सबर्ग स्टीलर्स सुरक्षा रयान क्लार्क थे, जिनका प्रस्थान एक आश्चर्य के रूप में…

ईएसपीएन ने इस सप्ताह छंटनी का एक और दौर शुरू किया है, कई रिपोर्टों से संकेत मिलता है कि प्रभावित लोगों में कई प्रमुख ऑन-एयर हस्तियां भी शामिल हैं। ईएसपीएन की ग्रीष्मकालीन छंटनी हाल के वर्षों में एक आवर्ती प्रवृत्ति बन गई है क्योंकि नेटवर्क ने लागत में कटौती की है। (एक्स@बेन_ईएसपीएन) द एथलेटिक, फ्रंट ऑफिस स्पोर्ट्स और अवफुल अनाउंसिंग की रिपोर्टों के अनुसार, एनएफएल विश्लेषक रयान क्लार्क, एनएफएल…

ESPN Layoffs a Harbinger of Major Changes

By: Daniel Matthew So the ESPN layoffs made their way around the Internet late last week.  A lot of names and faces recognized by sports fans were let go today;  about 100 in total. Before we all start tweeting about how it’s a travesty and give our best “in memorium”, recall that Great-West Life laid off 1,500 Canadian employees two days before, and nobody gave a shit.  Honestly I’m not trying…

   The recent ESPN layoffs are just another example of how the cable tv industry is changing.  Streaming tv options have been expanding and the viewership is growing.  I recently jumped ship as well, moving to the new DirectTV Now app and I am not looking back.       

Consumer Marketing    

As more consumers move toward the on-demand and streaming tv, how do we reach those consumers and engage them with our brands and products?    There are certainly still a number of ways to achieve this and most important of all is to have a comprehensive plan that engages them at different points and in a variety of ways.  If relying on cable to be your main source of promotion anyway, then you would probably have found that your return on investment was not very high.  If you were able to truly determine that at all.      With the technology behind digital advertising, marketers are able to serve messages to the right customers at the right time.  Seeking out your potential customers and drawing them in to your product or service is the most effective method.  This can bring about the best return on your investment.  As a contractor, do you want to serve ads to a recent college graduate living in an apartment.  No!  But that homeowner who has some renovations on their mind but aren’t sure where to start?  Targeted digital ads would be a great service to make them aware of what is available.      Facebook advertising is one of the examples that I love.  Their resources to target your audience, allows you to engage with customers who might truly be interested in your product or service.  And I as a marketer, that is what I want to do.  I don’t care about hitting a huge number of people.  I want the exact and precise audience that wants my product.  I’ve found great success in Facebook advertising and I highly recommend it as part of your digital marketing campaign.    The ESPN layoffs are a sign of the evolution of media consumption.  People now have a choice.  Appointment TV.  I love this term.  And that is exactly what is happening.  People can watch at their own convenience.  Companies need to understand and evolve.  

Brightside Marketing