What I wore to Fashion Week Day 3
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seen from United States
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seen from United States
seen from United States
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seen from United States
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seen from United States
What I wore to Fashion Week Day 3

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ERDEM x H&M – “The Secret Life of Flowers” campaign film by Baz Luhrmann
Erdem x H&M
This is the new H&M campaign, shot by Baz Luhrmann.
The first frame in the car already screamed ‘Brideshead Revisited’ to me, with the two guys in the car, looking at each other expectantly. The driving to the big house, 'There’s someone I want you to meet’, a lovely sister, and 'If only it could be like this always. Always spring.’ only add to this. There is a lot more, and I can go on for hours about this (that’s what booknerds who love Brideshead to bits do). I guess these four minutes are what happens when you give Baz Luhrmann some source material to thriller- and glamorise.
Fernando Cabral, Luca Lemaire, Neels Visser & Tony Ward for ERDEM x H&M

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Get ready for #ERDEMxHM! In selected stores and available at hm.com on 02.NOV.2017 Explore the collaboration!
Alexa Chung at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles
Crown Princess Victoria / Sophie Grégoire Trudeau in Erdem x H&M Top