5 years. It might not seem like a lot of time but the world changed so much in these years. It's not the same as it was before, we are not the same. But somehow re-inc managed to grow, evolve, create. I've learned about this company, I've read and studied and wrote, I understood. And what I love about it is their identity, their commitment, their belief. They make me believe. Even in changing times, they try and follow the path they keep designing, day after day. Annie Lennox once said "Make kindness your daily modus operandi and change your world.", I think re-inc is changing THEIR world, with kindness, acceptance, equity, re-imagination. They taught me so much, they offered another lens to see sport, fashion, social norms. 5 years later, two of the four main public founders stepped back somehow, re-inc celebrates another USWNT journey in France with the first motto they created and everything feels different. But different is not always worse. Tobin Heath and Christen Press developd this company more than I ever imagined, they created spaces, ideas, opened discussions. They found a new purpose beyond the football field and it was just as much inspiring. I believe in re-inc and I might not be part of the close community but I like the effect it has on my daily life. I wish them all the best, more grow, more space, more re-imagination but always the same core, the same heart. Long live, re-inc.
