#engaging readrs

The Curse of Cognitive Load: Why complexity kills comms

  ‘When I saw them shuffling back from the director’s office, I knew he’d said no.’ If you’re like most people, you’re missing something crucial in how you think about communication: The impact of cognitive load. This true story sums it up: My client’s team pitched a project worth over $1m to the company head. They’d spent months working on it. It would benefit their department and the whole…