In this video James Lawrence, famously known as The Iron Cowboy, opens up about his incredible journey of resilience and endurance. Joined by his wife, Sunny, James shares insights into how his Canadian upbringing shaped his mindset, the importance of teamwork in their relationship, and how their shared dreams helped them overcome major challenges like losing their home and business. He reflects on his evolution as an athlete, where mental strength has taken precedence over raw talent.

More Birthday 🎂 fun for May. I was interested to do this virtual event and thanks to @sorianamaskar for the push I registered without looking much into it. I am a huge supporter for any event @roninsystems leads. I am probably going to get my rear handed and soreness for weeks but all good! I miss the funishment of an endurance event. Hopefully some of you can join! 😁 #funishment #birthdayfun #enduranceevents #virtualevent #endurancetraining #firefighterfit #thetysonchallenge #crazyfriends #whatarefriendsfor #nopressure https://www.instagram.com/p/B_374AbgyNh/?igshid=i9isu4rtnwh7

AM gear prepping for @3lmnz tomorrow. I will not lie I am a bit scurred because it’s been awhile since I’ve done an endurance event...like a year 🥺 However, excited to try this one! 🙌🏾 @roninsystems used to do the Spartan HH12HRs by far the best Kryptea I’ve known. He’s a guy with integrity and knows how to push every participant’s limit. During his leadership I learned so much about myself through my DNFs and the sufferfest. I came out stronger mentally and physically through every event I participated with him. Now trying to get back into endurance events this is the perfect opportunity for me to get back on game 😬 I know I am not in the best shape I’ve been in but just going to give it my all! 🙌🏾 #nosfuimos #integrity #enduranceevents #3elements #sorefordays #pushinglimits #socal #ruck #readyornothereigo #gearprep #prepping #notdyingjustmightpassout https://www.instagram.com/p/B7MYr_OAURJ/?igshid=1dkm0lwhvdaf1

I will not deny shi**ing bricks a wittle bit. But it’s time to get myself to the things that scare, challenge me in more ways than I can think of, and make me uncomfortable bc those are the things that change me into the version I want to be. I hope some of you will join me! If you don’t know @roninsystems please check him out. He is the real deal to challenge you mentally and physically along with @666cookie666 🙌🏾💕 🙂👏🏽 ... they are just a little diabolic and twisted enough for all those endurance junkies 😉 #creatingbetterhumans #endurance #enduranceevents #justwhenyouthinkyoucantyoucan #getcomfortablebeinguncomfortable #readyforchange #pushyourlimits #keepthriving #keepchanging #keepmoving #3elements #mindset #testyourself https://www.instagram.com/p/B5AwEWqgJXY/?igshid=7xm31lkvpc0c

#waybackwednesday to #wtm2016. #viewfromthetop #lasvegas #lakelasvegas #desertrunning #enduranceevents #24HR #worldstoughestmudder #toughmudder #muddernation #onlyonlaptwo #noideawhatscoming #happygirl #happylife #running #runstagram #ocr #obstaclecourseracing #bleedorange #roundtwo #comingfor50 #fitness #fitstagram #itsnotinsanity #itsfun

Today is #GivingTuesday!! Please consider donating to one of our events or participants and take part in making 2016 a record breaking year for the #MMRF and #enduranceevents team! We've raised $3.4M and counting! (Link in Bio to event pages!) #MakeADifference #DonateToday (at Multiple Myeloma Research Foundation – MMRF Endurance Events)