We’re living in a timeline where Elon Musk’s AI now has “Sexy Mode”, and people are actually testing it out. I haven’t used it, my manager hasn’t used it, but we have spent a deeply depressing amount of time discussing this business model. And let’s be real—this isn’t about innovation. It’s about engagement.

This is AI enshittification in real time:

📌 Step 1: Roll out a half-baked, engagement-maximising feature (Grok 3’s “Sexy Mode”).

📌 Step 2: Watch as people dunk on it, meme it, and inevitably use it anyway.

📌 Step 3: Repeat, escalating from cringe to harm—like AI-generated political propaganda.

Case in point: Today, people are roasting Grok’s corporate-speak sexting, and at the same time, there’s a full-blown backlash against AI-generated videos being used in political manipulation. Trump just shared an AI-edited Gaza video, blurring reality with fiction in a way that’s far more dangerous than some weird chatbot dirty talk.

This is the problem. AI is being built to maximise engagement, not benefit users. The same mechanics that led to “Sexy Mode” being greenlit are what allow AI-generated political deepfakes to spread unchecked.

What I appreciate about SweetDream is the range. The same companion I built can text me, send a voice message, hop on a call, or appear on video. I choose how close I want to be in the moment.

So Grok 3 now has a “sexy” voice mode. Yes, really. Yes, it’s in beta. Yes, it has an 18+ NSFW warning. No, I have not used it. No, my manager has not used it. But we have spent a deeply depressing amount of time discussing this business model, and let me tell you—it’s a bloody mess.

If you’re wondering “why?”, the answer is simple:

It’s a gimmick. It’s designed to get attention, generate discourse, and farm engagement. It’s not about making AI better. It’s about making people talk about AI.

And that’s exactly why we need guardrails.

Because without them, AI development turns into a race to the bottom. Platforms prioritise virality over functionality. Features are built to trap users in engagement loops instead of solving real problems. Every product launch is just another half-baked experiment thrown into the chaos of social media to see if it sticks. And if it doesn’t? No worries, they’ll just pivot to the next outrage-bait.

This is how enshittification happens. It starts with fun little gimmicks. It escalates when companies realise they can optimise for clicks instead of usefulness. And before you know it, AI isn’t helping you—it’s manipulating you.

So yeah, sure, Grok 3 can flirt now. But without guardrails, AI won’t be improving your life—it’ll just be figuring out better ways to waste your time.

The End of Enshittification Manifesto

We refuse to let AI become another tool of enshittification.

We believe:

✅ AI should empower, not exploit.

✅ AI should solve problems, not manufacture engagement.

✅ AI should be useful, not just addictive.

✅ AI should enhance digital experiences, not degrade them.

The future of AI doesn’t have to be this way. But it will be—unless we demand better.

This is our line in the sand.

Join us. Expect better. Demand better. Build better.