#egta

For years, industry voices have proclaimed the death of television, burying it under the weight of streaming giants and social media. Yet, in 2024, TV is not only alive but thriving, commanding more attention than ever across multiple platforms. The data reveals a surprising truth: TV’s adaptability has transformed it into a digital powerhouse, outpacing its supposed successors in reach, trust,…

In 2012, for the first time, European trade associations took the opportunity of World Television Day, declared by the United Nations in 1996, to reflect on the values of television as a medium and highlight the role of TV in communicating on key transnational issues, its relevance to the world economy and its contribution to social and cultural development.

This is the original version, such as produced by egta, ACT and EBU with SugarRay. National adaptations, under specific conditions, have been made in many European countries. (and outside of Europe).

Moments we love... Only given to us by television.

There are moments when we try to understand... ... but also moments when we wonder and hope. Moments of joy and excitement.... Moments that open our minds Moments we love...

egta, ACT & EBU 2014 for promoting World TV Day 2014.

egta, ACT & EBU for the promotion of the World Television Day 2015, as declared by the United Nations, and with their support.

Each year, a short clip is created by egta, EBU and ACT to promote the power of television and its value to today's society. The three associations are asking their members (broadcasters all over Europe) to show this clip on TV on the 21st of November, to celebrate television. In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”