eeo Store is now accepting pre-orders for new Shugo Chara! products. The products are scheduled to be shipped early August 2026. Customers who spend 2,200 yen or more on new Shugo Chara! products will receive a postcard.

The prices are as follows (tax included):

Pin Buttons (7 Types) (Random) - single: 550 yen / box: 3,850 yen

Acrylic Stand Plates (4 Types) - 1,815 yen

Pin Buttons (9 Types) (Random) - single: 550 yen / box: 4,950 yen

Small Acrylic Stands (9 Types) (Random) - single: 900 yen / box: 8,100 yen

Acrylic Diorama (1 Type) - 3,850 yen

Collection Bottles (2 Types) - 1,815 yen

this time, the theme is more academia focus one, love it sm!!! 💛🥰

the full merch catalogue:

also we have chibi standees of all of them INCLUDING NAO 🥳

Here's an online lottery from the eeo store with a ninja theme which is running from Mar. 6th - 26th 2026. 1 try is 880 JPY and merch is expected to be delivered in mid-May 2026. For the full lineup of merch, see this X thread.

Starting Friday, April 17, Akatsuki no Yona TV anime online lottery will be available at eeo Store!

They’ve prepared a bunch of prizes featuring newly drawn illustrations with a graduation theme, plus GraffArt illustrations based on a “Night Parade of One Hundred Demons” theme.

Source: Twitter | EEO

A POP UP SHOP featuring new official art was previously announced by EEO.

The pre-order period for this was April 6 to April 11, 10, 2026, while the event itself (together with simultaneous mail orders) ran from April 30 to May 13, 2026. Online orders are then scheduled to be shipped out from late-May 2026 onwards.