The campaign to oust Roland Duchâtelet from The Valley has a new face. And itâs around 3m high!
On Saturday, the Coalition Against Roland Duchâtelet (CARD) took a leaf out of the tactics book written by the Valley Party when it launched a new advertising billboard half a mile from the stadium directly targeting the Charlton owner.
The billboard features an image of a young supporter alongside the slogan âHere before you and long after youâve goneâ.
The action echoes the award-winning billboards devised in 1990 when Addicks fans became the first football supporters to form a political party, and contested the 1990 Greenwich Council elections. The Valley Party won 14,838 votes and successfully forced the council to support the exiled clubâs return to its home stadium.
On that occasion, there was a famous image of a seemingly worried young boy, wearing a Charlton hat and scarf, next to the question âIf you donât support Charlton, who is he going to support?â
Famously, the identity of the boy featured in 1990 was never known. But this time around things are different.
The star of the new billboard is Phil Reeks, pictured as a five-year-old in 1992, shortly before Charlton returned to The Valley.
âThe photo on the billboard was taken on my first visit to The Valley,â said Phil, from Greenhithe. âSince then I have visited hundreds of times, and I am sure I will go hundreds more â but not under the current owners.
âAt present I am taking a leave of absence and only attending away games. That's because, like many others, I will not fund this mad and selfish experiment.â
Since Duchâtelet took control of Charlton in January 2014, he has appointed five new managers without any noticeable improvements in the results of the club, which slipped to the bottom of the table after Saturdayâs 1-0 home defeat to Bristol City. The absentee Belgian owner has not visited The Valley to watch a match since October 2014.
Off the pitch, the club is in an even worse state, with chief executive Katrien Meire responsible for a series of PR gaffes, including the labelling of fansâ affinity for the club as âweirdâ at a Dublin web conference in November.
Reeks, now 28, added: âWeâre bottom of the league at the moment, but it's not about results. It's about the mistreatment of staff, the abject player recruitment policy, the constant mistruths, the same mistakes being repeated again and again, the list goes on.
âOver the years, I've had roughly 12 season tickets in various places around the Covered End, but I donât currently have a season ticket. Even the club has admitted that 3,000 of its season-ticket holders arenât currently attending games at the moment, and itâs doing nothing to win those fans back.â
Then and now: 28-year-old Phil Reeks is pictured in front of the billboard showing him as a five-year-old
In January CARD, a broad-based umbrella organisation aimed at forcing the owner to sell up, was formed and it has already organised a series of successful protests, that are intended to escalate the longer the owner remains in charge.
More than 6,000 people have signed a petition (www.ourcharlton.org.uk) in just over a fortnight, while almost ÂŁ8,000 has been donated to a protest fund by fans. More than 1,450 free black and white scarves, echoing the colours worn in the teamâs 1947 FA Cup final success, have been distributed, along with thousands of stickers, beer mats and banners promoting the campaign.
âLike many others, I will not fund this mad and selfish experimentâ
- Phil Reeks
On January 23rd, an estimated 3,500 fans gathered in a post-match mass protest in the west-stand car park, and CARD has already revealed plans for a further protest against the regime at 5pm on Saturday, after the home match against Cardiff City. Further plans for the day will be announced nearer the time.
âI'm proud to be a Charlton supporter (not a âcustomerâ),â said Phil. âI fully support CARDâs effort to campaign against the owners and look forward to a time when we win back our club, no matter how long it takes.â