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Choices of beauty products found on the market are numerous. With variations in texture, composition, and results for the body, you will always have a type of cosmetic to take care of your skin, and face glow serum can be one of them.

The serum is a product recommended to moisturize the face, water-based and with a silky finish, perceived by the touch. In this post, you will find out what it is for, what are the main benefits and how to use the facial serum. Follow up!

What is facial serum?

If you are looking for a product with fast absorption, nourishing, and not oily for your face, the facial serum is ideal! The product is characterized as a concentrated fluid and produces effects perceived right after application, such as softness.

Concerning texture, the cosmetic is appointed as an intermediate option between cream and gel products, which makes it suitable for any type of skin.

The liquid presentation helps for hydration to be deep and highly absorbed. Just apply a few drops of the product on the skin for the benefits to be noticed.

What is the facial serum for?

In addition to moisturizing, each type of facial serum has components that act to improve other aspects of the skin, such as antioxidant, cell renewal, and nourishment. Therefore, it is necessary to be careful when choosing the most appropriate product for your goals.

Those with oily or dry skin can choose this line of cosmetics to take care of their face and obtain positive and immediate results after application.

The product can also be used to help repair the skin with damage caused by the sun, in addition to collaborating with actions that fight aging.

What are the main benefits of facial serum?

If you are interested in the facial serum now that you know the hydration and adaptation powers in any type of skin, know that the product's advantages do not stop there. Hydration is the main one, but the gains go beyond that. Check out the main benefits of the cosmetic below.

Fast absorption

One of the difficulties and uncomfortable situations of moisturizing lotions is the issue of absorption. Some creams are slow or not fully absorbed by the skin, leaving the face looking oily, wet, or too shiny.

In the case of facial serum, this is not a problem. The product's light and liquid texture and high absorption make the skin appear silky and smooth right after application.

Wrinkle Reduction

Citing rejuvenated skin as one of the results of applying facial serum, it's almost impossible not to think about the dreaded wrinkles. Their reduction is another benefit perceived by those who bet on the product.

There are brands of facial serum that carry more in the composition so that the anti-aging effects are more active, but all options collaborate for the appearance and smoothing of wrinkles to happen.

Fiber regeneration

The loss of collagen and elastin over the years is completely natural and is part of the aging process in the human body. However, these elements are essential for maintaining the skin's elasticity.

The facial serum helps to regenerate the fibers of these proteins. With the application of the product, the skin gains more elasticity, helps to tighten the muscles, and provides more firmness to the face.

Increased immunity

With healthier skin, it is possible to notice increased immunity in the region where the facial serum is applied. The product is an ally to prevent damage, blemishes, and inflammation that usually appear on the face, such as acne.

Immunity is connected to the ability to regenerate the fibers that make up the skin, mentioned in the previous item.

Hydration

Keeping your body hydrated is one of the principles for having healthier skin. For this, the facial serum is a very efficient solution.

As the cosmetic has good acceptance for any type of skin, in addition to having concentrated and powerful actives, its texture facilitates the product's absorption process into the skin — and one of the results is the guarantee of a hydrated and healthy face.

Performance

Another benefit that must be mentioned is income. As it is presented in a more aqueous format than cream or gel products, the facial serum is applied in small amounts  — usually in drops —, having excellent adhesion to the skin, which enhances the absorption and effects proposed by this type of product.

How to use a facial serum?

Many people use the facial serum in place of moisturizer, but nothing prevents the two products from being applied.

Some manufacturers and professionals recommend applying twice a day: in the morning, before sunscreen and makeup, and at night, before night creams.

To apply, just put small drops of the product directly on the face and spread it evenly, massaging the region. 

An important tip before applying the serum is to remove dead cells with an exfoliation process. Generally, exfoliants are the most suitable cosmetics for cleaning the face and, in addition, they enhance the permeation of the actives in the serum.

By having active principles that help skin regeneration,  the product complements and replenishes important nutrients for the skin to stay young and healthy.

Is there a contraindication for the use of facial serum?

The facial serum has no contraindications, but it is important to seek professional guidance to choose the most suitable one and to correctly combine it with other products that enhance nutrition and skin protection, such as sunscreens.

The application of the cosmetic can be done on all skin types, but it is necessary to consider the age of the person who intends to use it, as well as the expected effects and the objective of the treatment.

It is worth noting that the facial serum can be added to other aesthetic treatments, such as radiofrequency. The technique, which aims to help fight sag of the face, reduce expression lines/wrinkles and even localized fat, is enhanced with the use of the product.

If you are interested in the results that the facial serum provides for your skin, know that the action of the product is enhanced when it is associated with other aesthetic treatments. 

The serum has a watery consistency, fluid, and non-greasy texture – and that's why we love it. In other words, it is more liquid, penetrating deeper into the skin and, thanks to its texture, it works faster than a moisturizer. And because it's made up of high concentrations of active ingredients, it more effectively treats one or more specific skin problems. Hello! Want to clear your doubts about him? Read below.

1. Serum serves as a lighter moisturizer for those hot summer days?

A. Yes. The serum is a type of product that is mild, delicate, and non-greasy, developed to serve as a vehicle for moisturizing, antioxidant, nourishing... Therefore, before purchasing it, know what type of element it contains and if it is following Your necessity.

2. Are serums essential to recovering the skin from sun damage?

Yes. To repair sun damage, choose formulas that contain moisturizers (aquaporins, hyaluronic acid…), antioxidants ( vitamin C, E, ferulic acid…), cell renewers (retinol, glycolic acid…), nutritious (nutripeptides, liposomes…) ).

3. Because it has a higher concentration of actives, does the serum eliminate the need for anti-aging in a more practical routine?

If both have the same concentration of assets, you can substitute one for the other. What makes the serums different from the cream is their very light carrier substance, without oils and properties with high lipid content.

4. Should it be applied day and night?