#donor data

The Unavoidable Power of Facebook Fundraising

https://jcsocialmarketing.com/wp-content/uploads/2021/10/Nonprofit-Nation-with-Nick-Burne-audio-clip.mp4 Listen to a clip above, and tune in to the entire episode at www.NonprofitNationPodcast.com! GivePanel is the lead sponsor of the Nonprofit Social Media Summit! Click here to get your ticket –  it’s all virtual on November 2-3, 2021. Despite what you may think of Facebook’s ethical practices,…

What’s in a name? Respect

Do names matter? A few weeks ago, Roger Craver wrote about an issue dear to my heart. Having been caught in a tweetstorm with Whiny Donor, my tweets on the subject were mentioned. Whiny, Clay Buck, Tom Ahern, and I all complained about how organizations ignored our names because using two different names on a record was difficult. It shouldn’t work like that. Your name is powerful – to you, at…

Or, more to the point, do they feel as if you know them?

I think of a story about President Franklin Delano Roosevelt. After he died, his body was transported by train through America. At one station, a reporter asked a man who was in tears if he knew President Roosevelt. And the grieving man said, “No, I didn’t know President Roosevelt. But he knew me.”

The quote above is a story Amy…

Consistency.

I know we live in an age of minuscule attention spans. Advertising always screams NEW! So it’s easy to miss how important something as homely and useful as consistency can be.

But it’s key to a strong fundraising program.

Consistency takes many forms. Here are a few reasons why it’s so important.

Bringing new donors into the fold

So, the end of year was a success.…

Why data is the key to beautiful donor relationships

Think data is dull?

Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports.

That’s a serious mistake.

Because in fundraising, data isn’t the opposite of relationships. It’s what good relationships are built on.

Don’t believe…

Data-Driven Relevancy Helps Build Personal Connections Between Nonprofits and Donors

Post thanks to Action Graphics

Why data  matters if you want to get personal

As you know, there’s a lot more to fundraising than simply reaching out to potential donors and soliciting donations. The most successful nonprofit organizations connect with individuals whose values align with the organization’s mission.

This enables the nonprofit to reach out to prospective donors, build a relationship