#dj tech

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Some people say that the music industry is no longer about music, but rather, sales.  I would agree to this argument, but not without thinking about the reasons behind it.  It is very easy to look at the artists and blame them for sucking up to the lowest common denominator of music creation – but they would not be the only ones to blame.  The DJs have a habit of playing nothing new or original, and while they are at it they seem only to excel in finding new songs, rather than mixing them well.  Are they the ones to blame?  Let’s go back even farther to think about the ones who are making this all happen – the fans. They are the ones that buy music, and they are the ones who control how the industry will shift and change.  They seem to love what’s popular, and don’t seem to sweat the idea that their purchases shape the industry every day.  None of them can really take full responsibility for the music industry, since they are losing money every day.  Those that fail to keep up with the times are getting hit the hardest by a lack of physical media sales and piracy. http://djworx.com/unsound-teaser-double-edged-sword-digital-age/

The future of DJing is getting harder and harder to predict.  The problem is that we are just too good at creating things, and even the most ridiculous ideas are possible great ideas down the road.  Look at what DJing has come from.  The use of laptops and controllers has eliminated the need to carry around loads of vinyl records and heavy turntables.  It has even gotten to a point where a DJ can choose to make their gear modular or a one piece unit.  Now that the big operations are out of the way, we are left to figure out what will happen next. http://d3qk4yk8nq0n55.cloudfront.net/wp-content/uploads/2014/06/ni-mk.jpg This is the most troubling part here – and it is hard to see where it will go.  We already have protocols like MIDI as well are wireless additions that can be added to existing gear.  But that is really just icing on the cake.  Where are the big changes going to be?  Unless someone reinvents the idea of wireless electricity, then I really cannot see things being revolutionary.  Some may say that the standardizing of gear might be revolutionary, but I disagree and feel that creativity is what is really driving the industry here. http://djworx.com/ni-mk-ponder-future-of-djing/#.U6CrhfldW1A

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Wow this thing is a beast, how long til every major club's DJ booth has one.

New toys ready to jam

The a team!