#digitalooh

Out-of-home advertising isn’t what it used to be — and that’s a good thing.

Static billboards still have their place, but today’s brands want flexibility, movement, data, and real visibility where people actually are. That’s exactly why mobile digital billboard advertising has taken off across Canada. Instead of waiting for eyeballs, your message moves with traffic, events, neighbourhoods, and real-world moments.

But here’s the catch: not all mobile billboard providers are built the same.

In the fragmented retail journey of today, consumers are constantly traversing between differing online and offline touchpoints. Digital Out-of-Home (DOOH) advertising can help bridge this gap by meeting them in physical-world moments unequivocally and non-disruptively. DOOH seamlessly fits into broader digital strategies - serving contextually aware, live, and playful content that grabs consumer attention with the end goal of funneling them back into the brand's ecosystem.

What is OOH Advertising and How Does It Work? 🏙️✨

I am a digital out of home enthusiast and I am writing my research findings. These writings do not bind anyone, and I have no affiliation with any company.

Picture this: You're walking through the city, grabbing your morning coffee, when a brilliant digital billboard catches your eye. That's OOH advertising in action – and it's everywhere you go!

Wait, What's OOH Advertising? 🤔

OOH (Out-of-Home) advertising is literally any ad you see outside your home. We're talking:

Those massive billboards on highways 🛣️

Digital screens at bus stops 🚌

Ads on the side of buses and trains 🚊

Even those cool screens on top of Ubers! 🚗

Why Should You Care? 💡

Here's the thing – OOH advertising is HUGE right now. The global market is worth over $40 billion and growing fast. Why? Because it actually works:

✅ You can't skip it like YouTube ads ✅ It reaches people when they're out making decisions ✅ It's surprisingly cost-effective ✅ Creates those "wow" moments that get shared on social

The Tech Behind the Magic 🎯

Modern OOH isn't your grandpa's billboard. Today's outdoor ads use:

Real-time updates (weather-triggered ice cream ads, anyone?)

Location targeting (different ads for different neighborhoods)

Mobile tracking (anonymous, don't worry!) to measure effectiveness

Interactive features like QR codes and AR experiences

Who's Running the Show? 🎪

Big players like JCDecaux and Clear Channel control most traditional billboards. But the real excitement comes from innovators like Firefly – they put digital screens on rideshare cars! Imagine turning every Uber into a moving billboard. Genius, right? They've worked with Netflix, Sony Pictures, and other major brands.

Does It Actually Work? 📈

Short answer: YES!

Studies show $5.97 return for every $1 spent

Boosts online campaigns by 40%

96% of marketers hit their goals with OOH

The Future is Wild 🚀

What's coming next?

AR billboards that interact with your phone

AI-powered ads that change based on who's looking

Sustainable, solar-powered displays

Integration with smart cities

Why This Matters to You 🎨

Whether you're a marketer, designer, or just someone who appreciates good advertising, OOH is shaping how brands tell stories in public spaces. It's not just about selling stuff – it's about creating experiences that become part of the urban landscape.

Next time you're out and about, look around. Those ads aren't just background noise – they're a massive industry that's constantly evolving. And honestly? Some of them are pretty cool.

Edge1 Platform support is our commitment to provide outdoor advertising organizations with dedicated onboarding to ensure smooth implementation of Edge1 Platform.

Customer IT service support is one of the most important functions of any business. Edge1 Outdoor Media Management Software understands that getting your out of home media company running on a new software platform can be a daunting task, even if your network includes different operations. When you have trouble figuring it all out, our client services team is there to help you.

We care about your clients as much as you do care about your business. With more than 15 years of experience and more than a million people trained, our approach is proven. And our mission is your success. That’s why we provide the skills, methodology, and processes that ensure optimal client service at every touchpoint along the client journey. Because it’s not just about client service. It’s about the entire client experience. We believe that client service is a part of our company’s DNA.

It is embraced across the entire organization and embedded into our working culture. That’s what retains our clients business and grows our own. Because of this belief, we provide service solutions that are more holistic than anyone else in the outdoor advertising industry. This lets you move beyond a singular service challenge and solve customer service for your company as a whole.

Every member of Edge1’s support services team goes through a rigorous training process before they begin taking support calls on their own, which means they deeply understand the business domain and can answer all queries raised by you on the pretext of application or business domain.

They can assist with system configuration and setup, data import, custom report development, or any other issue. With a combined eighteen years of experience in the software development industry, our client services mentors are available to resolve any problem you throw at them.