#digital marketers

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Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy.

Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data or reaching wrong conclusions.

Here is the list of Common mistakes digital marketers make when analyzing data:

Ignoring micro-conversions: Traffic on your platform converts through micro and macro conversions. Interactions like newsletter sign-ups, video view, time on site, bounce rate reduction, etc., are called micro-conversions. 

Macro-conversion includes activities like an e-commerce transaction or a lead form fill. For marketers, macro conversions are the actual goal, and therefore they pay attention to macro conversions. However, the key to successful macro-conversion is micro-conversions. Improving micro-conversion can improve your macro conversion.   

Analysis of segmented data

When analyzing traffic data, it is essential to first segment data based on their sources. Traffic from different sources behaves differently on the website.  

User behavior like bouncing rate and session time differs for organic and paid search; therefore, analyzing traffic from different sources in the segmented form helps create the right course of action.

Usage of back-end data

An organized workflow and a proper setup are essential for successfully converting the traffic into the lead and processing the process ahead. It would be helpful for you to attribute revenue back to a specific campaign, keyword, and ad.

To measure lead’s movement through the sales process, a UTM tagging and attribution of sources in CRM should be in place. 

Also, to check whether your keywords and campaign are doing well, use back-end sales data of e-commerce to compare with your analytics report.

4.Concluding out of a tiny sample of data:

As we deep dive into data, we apply multiple filters. As a result, datasets get smaller. It is essential to remember that when your session numbers are three-digit, do not rely on a single dataset for conclusions.

5.Being biased about selecting data:

When you are in the middle of a lot of data, sometimes your personal opinion may hinder your capability of looking at the bigger picture. As a result, you may cherry-pick data.  

It is the biggest mistake that you can make as it leads to wrong analysis and ultimately wrong course of action. In such a situation, it better to let a fresh set of eyes analyze your data.

6. Seasonal Trends: 

The most common mistake a marketer makes is not accounting for seasonal trends when making a year-long projection. When marketers do not consider festive seasons like Christmas, a drop in the expected result becomes a reason for panic for both clients and marketers. So, while planning for a long duration like a year, it is essential to consider festive seasons.

After going through these mistakes, you can reflect on your process and find where you can improve. These points can help you like a checklist as well.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a Digital Marketing, SEO, SMO, PPC and Web Development company that comes with massive experiences. We specialize in digital marketing, Web Designing and development, graphic design, and a lot more.

As we all know that more than 60% of the world’s population has a mobile phone and there are 9 new mobile phone users added every second. Isn’t that amazing? Hence Mobile marketing has become a new strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

This multi-channel, digital marketing strategy called Mobile marketing is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. Everything is accessible on a small mobile screen from opening an email to visiting your website to reading your content. Consider:

80% of internet users own a Smartphone.

Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users across India and the world.

It’s amazing to know that Google anticipates search queries on mobile devices to surpass desktop searches.

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

SEO Company in India says – “Mobile marketing is similar to advertising delivered over other electronic channels such as text, graphics and voice messages”. Previously SMS messaging was the most common delivery channel for mobile marketing but these days Search engine marketing has become the second-most common channel, followed by display-based campaigns.

Mobile devices also have enabled new types of interactive marketing because of its expanding capabilities. New mobile marketing channels include:

Location-based service (LBS), which involves detecting the area the user is connecting from (geolocation) and sending marketing messages for businesses in that area.

Mobile users get their user's phone display with location-specific information about businesses and products which overlays the increased reality of mobile campaigns.

2D barcodes, which are barcodes that scan vertically as well as horizontally to include much more information. To get access to the environment associated information a mobile user can scan barcodes.

GPS messaging, which involves location-specific messages that the user picks up when he comes into range?

Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in India and worldwide.

Here, I have shared some unbeatable tips for Mobile Marketing:

1. Make your site mobile friendly: The first thing you should do before you start a mobile marketing campaign is to make your site mobile-friendly. In your mobile-friendly website make sure that menus and content display well with a mobile-friendly theme for users to read the content properly.

2. Create mobile friendly content: You need to write content keeping in mind what the mobile users need while on the go. Please do keep in mind that mobile devices display content on a small screen. And, mobile users don’t care about your page but they care about is why they came in the first place. You should write good and brief headlines to be delivered on the small mobile screens.

3. Optimize for Search Engines: A recent study shows that when people search for products and services on their mobile devices, they’re usually more motivated to take action than someone who searches on a desktop computer.

That’s why you can’t ignore mobile search engine optimization (SEO). Mobile’s share of organic search has increased steadily and this trend will continue, well into the future.

4. Take your brand to mobile users: Brands can’t ignore mobile and neither can bloggers, software developers, and business owners. One way to get your brand out there is with mobile ads, which you can run on social media and other channels.

5. Get local with Google My Business: Mobile users often look for local information. If you want to deliver, you need to get your business on the local map.

6. Use text message (SMS) marketing: Text message marketing is one of the best marketing anyone can ever have. Although it an old practice but the results are still good with this. It creates opportunities for your audience to read your message and if interested then they can even call you back with a direct deal.

Since Mobile users check their phones at least every hour and smartphones are handy and are always ready to use to find the information you can get the advantages of mobile text messaging as follows:

Trackable platform: You can easily track who opens your message, what links they clicked and who ignored the message.

Interactivity: Mobile text messaging makes it possible to get feedback from your recipients quickly, via a quick tap on the ‘reply’ button.

Immediate delivery: Overall, mobile marketing is fast. Once you press ‘send,’ your message goes out instantly, unless there is a technical error. You can set up a campaign and have hundreds of impressions and clicks within 5 minutes.

Personal touch: When you send a text message via your mobile device, it gives you an informal opportunity to personalize the message. You can share a brief story or link to a resource where recipients can read a     personal experiment or case study.