For Sulli, our dear angel
Hi, hello there, welcome back once more.
When it comes to conflict, Iām sure thereās no one more familiar with it than fans or fangirls. It really doesnāt even matter which fandom youāre in or whoās your favourite artist. It certainly isnāt something new in the Kpop fandom too.
If you know, you know. Itās that kind of situation here. Weāre pretty well known for that on an international scale. If you know, you know. Weāre well known for it internationally. Phrases like ānever piss off a BTS Armyā exist for a reason⦠and theyāre not entirely wrong. But this reputation comes at a cost.
People fight over the smallest disagreements. Whoever wore the same luxury fashion piece better, which group has better recognition, whose bias has a better personality. Quite literally anything can be that little spark or trigger to set off conflicts in Kpop fandom spaces, especially on X (formerly known as Twitter). Itās the worst type of example to have here in my blog, because it shows how toxicity has dominated our fandom to the point itās almost a part of the fandom culture, which to many non listeners or non enjoyers, this creates the impression that all Kpop fans are toxic and get into conflicts easily on social media.
I have a few notable examples or cases up my sleeve, and I think itās a good topic for me to cover these real-life instances. Sulli from f(X), I feel she could be a good starter. Sulli sadly left us in the year of 2019, which was a year before I officially got into Kpop. But I remember hearing about it on the radio and watching news channels reporting her passing, and even when I didnāt even know about this radiant, lively woman, my heart ached for her.
Sulli has faced years of intense cyberbullying and public scrutiny. She was often criticised for her outspoken views on mental health, dating, and refusing to strictly follow the K-pop industryās rigid idol standards. The constant hate comments, malicious rumours, and coordinated harassment on social media (and traditional media) created an overwhelmingly hostile environment for a free, burning soul like hers. Sulli was only 25 when she passed. She was young, still had a lot of choices and a good life ahead of her. While it is impossible to attribute her death to any single cause, many people, including mental health advocates and fans, believe the relentless online abuse and media pressure played a significant contributing role.
But what actually stood out to me whenever I came across Sulliās case was how, after her death, netizens who had previously written harsh or hateful comments actively tried to defend themselves. Many claimed they were ājust expressing opinions,ā denied any responsibility, or argued that her death had nothing to do with online harassment. This reaction highlighted to me a very troubling phenomenon within the social media landscape; the refusal to acknowledge how collective toxicity on social media can have real, devastating consequences. To this day, itās still so hard to fathom just how much Sulli has endured during her worst days, to the point this tragic incident had to happen for people to stop hating on her.
I feel as though a major reason why online conflicts in K-pop escalate so quickly and harshly is what psychologist John Suler (2004) termed the Online Disinhibition Effect. It suggests when people interact through screens, they tend to let go of normal social restraints.
Factors like:
Anonymity, the idea of hiding behind a username or a fake account, because then no one would know your real identity;
Invisibility, the fact that the other personās facial expressions, tears, pain, or emotional reaction remains unseen and unfathomable;
Asynchronicity, the freedom of commenting just about anything (harmful or not) without having to deal with the immediate consequences or the other personās response;
Solipsistic Introjection, the psychological effect that suggests one imagines the other person often as less real or less human than they actually are;
Minimization of Status and Authority, the idea that everyone feels equal in an online landscape, thus being able to attack and criticise freely despite of statuses in real life;
Dissociative Imagination, a psychological state where some people treat online spaces like a game or fantasy world, where their actions ādonāt countā as real.
When put into context of Sulliās case and the Kpop fandom in general, this effect is particularly dangerous. As Gorman (2014) notes, some trolls and harassers are more organised and impactful than we realise. The combination of passionate emotional investment, intense parasocial relationships, and group rivalries makes fans more likely to cross lines they normally wouldnāt. What sometimes feels like ājust a commentā or āstanding up for my biasā can become part of a massive wave of harassment that has real, sometimes tragic, consequences.
On an ending note, Fisher (2015) reminds us that conflict is natural, having opinions that differ is completely understandable and normal, but unresolved and toxic conflict, especially when amplified by algorithms and weak platform governance⦠Well, I suppose by now we know pretty well where it ends. The least we can do is try to make the spaces we share kinder.
References:
BBC News. (2019, October 17). Sulli: The woman who rebelled against the K-pop world. https://www.bbc.com/news/world-asia-50051575
Borowiec, S. (2021, January 29). Commentary: Who really killed South Korea celebrity Sulli? CNA. https://www.channelnewsasia.com/commentary/south-korea-celebrity-sulli-f-x-suicide-cause-death-1312966
Gorman, G. (2019, February 2). Internet trolls are not who I thought ā theyāre even scarier. ABC News. Retrieved June 11, 2026, from https://www.abc.net.au/news/2019-02-02/internet-trolls-arent-who-i-thought-ginger-gorman-troll-hunting/10767690
Fisher, R. J. (2015). Conflict and conflict resolution, social psychology of. In International encyclopedia of the social & behavioral sciences (2nd ed., Vol. 4, pp. 582ā588). Elsevier. https://doi.org/10.1016/B978-0-08-097086-8.96006-9
Suler, J. (2004). The online disinhibition effect. CyberPsychology & Behavior, 7(3), 321ā326. https://doi.org/10.1089/1094931041291295
Tan, R. (2019, October 14). Did f(x) Star Sulli Commit Suicide: Online Bullying To Blame? Latin Times. https://www.latintimes.com/did-fx-star-sulli-commit-suicide-online-bullying-blame-447870











