#diamondsupply

Dim Mak, Steve Aoki’s fashion and record label, along with legendary skate brand, Diamond Supply Co., have joined forces to release an exclusive apparel collaboration slated to drop online at 9am PST on March 13th, 2021.

With a friendship spanning over two decades, Steve Aoki and Nicky Diamonds reveled in and supported one another’s rise to prominence. Back when Diamonds was starting the iconic Los Angeles skate brand, Diamond Supply Co., Diamonds would frequent Aoki’s legendary LA parties where their camaraderie led to a first collaboration back in 2017. That Steve Aoki x Diamond Supply drop sold out in under 24 hours. The new Diamond Supply x Dim Mak collaboration brings the two icons back together, sharing their love of culture, friendship, and Los Angeles.  

“We came up together when we were just starting out in LA...” reminisces Steve Aoki, “...we were a part of the same cultural movement which helped shape who we both became individually.”

The collection is a personal one. It features Aoki’s pet bulldog, Coco reimagined in Diamond Supply Co.’s signature color, “Diamond Blue”while rocking a huge diamond pendant on his collar. Hand-painted and totally nonplussed, Coco lazily lounges around blasting tunes through oversized headphones. The antics of Coco can be found on short and long sleeve t-shirts, hoodies, French terry shorts, and a denim jacket. The bold graphics for the Diamond Supply Co. x Dim Mak collaboration mash up both brands’ logos and bring a light-hearted touch to the release. 

The Diamond Supply Co. x Dim Mak collaboration will be available on March 13th, 2021 at 9am PST exclusively at diamondsupplyco.com and dimmakcollection.com.

“We may have all come on different ships, but we're in the same boat now.”