Cathay Pacific has never been an airline that feels the need to reinvent itself loudly. Its approach to design has always been quieter, more considered, built on a language that has evolved steadily over time rather than shifting with each new reveal. So the reopening of The Wing First Class Lounge in Hong Kong is less about a bold new direction, and more about refinement. A recalibration of a…

The biggest challenge facing the passenger experience market is trying to standout in a levelled playing field. Every airline can now purchase suites with doors, all-aisle-access is no longer a market leading position, and the leading inflight entertainment systems all offer basically the same interface. But there’s still a fierce battle to claim the throne of “the best.” This year Qatar Airways…

Ten stories we loved in 2021

As 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in 2022 – amazingly our 10th year at TheDesignAir. 10. Trip Report: TAP Portugal A330neo Business Class December 2020 The first of…

EXCLUSIVE: TheDesignAir's 'Future of Travel' White Paper for download

TheDesignAir is pleased to share a free-to-download White paper on the ‘Future of Travel’, reflecting on the changes to the passenger experience post-Covid19. Founder of the site, Jonny Clark, explores gradual shifts and changes we can expect to see across the airline industry, both on the ground and in the skies.

The major changes we will see will be based on two fundamentals – increased…