DeltaDNA: In-game advertising becomes viable alternative to in-app purchases
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases
After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) rather than just an additional revenue bonus, according to DeltaDNA‘s survey of 336 game developers and publishers.
DeltaDNA said that in the last 12 months, the number of games owing at least 40 percent of total… VentureBeat
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