#define goals

Every prospective business owner dreams about and imagines success.

But, before you can actually achieve a viable business, let alone a successful one, you must understand and define clearly what both of those concepts mean to you. What does business mean to you? What does success mean to you?

Having examples of business successes from your own environment is inspiring and provides a great way to get you moving on your road. But having your own clearly defined meaning is of extreme importance. This is your life, your business, and you are the one who must stay the course and go through the journey step-by-step to create your vision of your business and your success. Therefore, it is important to define what your idea of business success looks like.

When GPS Is Not Connected To The Internet

Once upon a time we used road maps to navigate from point A to point B. Today we use GPS. In fact, many younger people have never even seen a road map. With a road map you would have to have some idea of the direction you needed to go in order to find point A and B on the map. With GPS all the work is done for you as long as you are connected to the Internet.

So, imagine that your GPS isn’t connected to the Internet. Without thinking about it, you might be led to believe that your destination didn’t even exist. Well, if you didn’t know what a road map was, or if you didn’t have any sense at all of where you were headed, you would be right. When you don’t have a clearly defined direction or definition of what business and success mean to you in your mind, that is like not having GPS hooked up to the Internet.

Goal Types

Google Analytics lets you define four different goal types:

Destination. A specified web page loads. Most commonly, this is the “thank you” page at the end of an ecommerce transaction but could also be the page that appears once a site visitor submits a contact form for a lead generation landing page.

Duration. User sessions on your site that last a specified minimum amount of time.

Pages Per Session. A defined minimum number of pages load. This metric measures visitor engagement and represents the number of pages a site visitor views per session.

"According to David Kohl, professor emeritus at Virginia Tech., people who regularly write down their goals earn nine times more over the course of their lifetime then people that do not.  He goes on to explain that 80% of Americans do not have any type of definable goals.  16% at least have goals, but have not written them down.  Four percent write their goals down, but fewer than 1% actually review what they wrote down on a regular basis.  Are you part of the 1%?"