#datascrubbing

Data scrubbing workflows focus on identifying, correcting, and removing inaccurate, duplicate, or outdated data to maintain high-quality datasets. The process includes error detection, data validation, standardization, and consistency checks, ensuring reliable information for analytics, decision-making, and improved business performance.

Effective data scrubbing also involves continuous monitoring, predefined quality rules, and regular updates to maintain data accuracy over time. By eliminating inconsistencies and ensuring completeness, organizations enhance data integrity, streamline operations, and support better insights, making data scrubbing essential for long-term business growth.

Read more: https://www.habiledata.com/blog/data-scrubbing-guide/

Data cleansing companies play a crucial role in helping businesses improve the quality and accuracy of their data. They use various techniques to identify and correct errors, inconsistencies, and duplicates in datasets. They also help in enhancing data compliance with regulations, reduce operational costs, and improve overall business efficiency. 

In our latest article, we evaluate ten prominent companies in the data cleansing industry, each offering unique strengths and approaches. Read the full article to gain a deeper understanding of the best data cleansing companies in 2024. 

Handling missing values in datasets is an important step in data cleaning and preprocessing. Here are some commonly used techniques to handle missing values effectively:

Deletion: In some cases, if the missing values are relatively few or randomly distributed, you may choose to delete the rows or columns containing missing values. However, be cautious as this approach may lead to the loss of valuable information.

Mean/Median/Mode Imputation: For numerical variables, missing values can be replaced with the mean, median, or mode of the available data. This approach assumes that the missing values are similar to the observed values in the variable.

Regression Imputation: Regression imputation involves predicting missing values using regression models. A regression model is built using other variables as predictors, and the missing values are estimated based on the relationship with the predictors.

Multiple Imputation: Multiple imputations generates multiple plausible values for missing data based on the observed data and their relationships. This approach accounts for the uncertainty associated with missing values and allows for more robust statistical analysis.

Hot-Deck Imputation: Hot-deck imputation involves filling missing values with values from similar records or observations. This can be done by matching records based on some similarity criteria or using nearest neighbors.

K-Nearest Neighbors (KNN) Imputation: KNN imputation replaces missing values with values from the k-nearest neighbors in the dataset. The similarity between records is measured based on variables that have complete data.

Categorical Imputation: For categorical variables, missing values can be treated as a separate category or imputed using the mode (most frequent category) of the available data.

Time-Series Techniques: If dealing with time-series data, missing values can be imputed using techniques like interpolation or forward/backward filling, where missing values are replaced with values from adjacent time points.

Domain Knowledge Imputation: Depending on the context and domain knowledge, missing values can be imputed using expert judgment or external data sources. This approach requires careful consideration and validation.

Model-Based Imputation: Model-based imputation involves building a predictive model using variables with complete data and using that model to impute missing values. This can include techniques such as decision trees, random forests, or Bayesian methods.

Knowing what not to do is as critical as knowing what to do. To be sure of what can aid your business and what cannot is a part of business management services. Choose Premium MSP to filter your data and sort leads for your business. We know how to way to the ladder of business growth with B2B services.

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Our professionals are competent to format, categorize, modify, replace, organize, remove and rectify any type of information or records. 

Learn More: https://www.dataoutsourcingindia.com/data-scrubbing-services.html

Do you need a landing page? Umm… yes.

The co-founder of Unbounce and digital marketing expert, Oli Gardner, agrees.    

But do you need lots of landing pages? Yes!

According to this research as well, the number of landing pages is directly proportionate to the increase in conversion rates. Companies that have 10-15 landing pages showed almost fifty-five per cent increase in lead generation and conversion compared to the ones that have ten or fewer.

Why?

Let’s figure out together!

What is a landing page?

Simply put, a landing page is where customers land on by clicking a paid ad. In the world of marketing, where a business’ marketing efforts and sales pipeline take off. It works separately from your website and is a preferred online e-mail marketing tool for two reasons

It is a teaser to your business. You tell your customers what you care about and how your services or products can make a difference in your life.

It doubles up as a lead generation tool. As Neil Patel suggests, assuming that the CTR is bang-on and the campaign reaches out to your targeted segment, the customers would be okay to further slide down the sales pipeline.

A landing page has one job. To convert. To get you leads through targeted ads on social media, or via e-mail marketing campaigns or PPC. Therefore, have a high chance of a conversion. Since it is a separate page, its reporting, feedback and analytics become much more manageable.

However, don’t fall into the trap of thinking landing pages as a cure-all for your lead generation challenges. Creating landing pages is challenging, and making landing pages that work, are functional and beautiful is a Herculean task. It isn’t an overnight solution to bring traffic and generate leads either. Only one out of fifty people who would land on your landing page would go for CTA, making the average conversion rate on landing pages across industry verticals is mere 2.5 per cent.

So, what is it?

All landing pages are pretty. But why don’t they convert? Landing pages receive traffic from paid ads.So, your actual work starts much before dolling up a landing page, okay, launching an ad campaign, then? No much before that!

Irrespective of how you are launching an ad campaign-via a PPC ad, an e-mail or social media, you need to get your CRM database right. All campaigns are kicked off using the data of CRM. If the database your business is sitting on is dirty, you can’t expect to kick off a successful ad campaign and of course, can only dream away for a landing page that converts. This survey suggests that poor data hygiene costs $614 billion to U.S. companies alone. Bad data translates into work-impacting scenario across the processes. It increases operational costs, results in unproductive work hours, dissatisfied customers and poor business processes.

Data hygiene is no longer optional. De-clutter your data for sound business decision.

Why should you hire a data mining service provider?

The data quality 1-10-100 rule tells you that wise humans have been saying all these years. Prevention is better than cure. It costs you $1 to prevent the onset of data decay, $10 to rectify the data and $100 to counter its failure.

For instance, without e-mail data validation, an e-mail campaign can cost your business three times more than a targeted campaign. Not to mention, the less than three per cent response rate!

Why your CRM database is dirty?

Often companies get data from web scraping services, and as a result, the data could be inconsistent, copied and repetitive leading to poor data quality.

And also, because it is natural. People move to new cities; they change job titles and don’t give a damn about your database. Moreover, your salespeople could be in a hurry to fill the lead forms, or to complete their quota with typos or unfortunately, sometimes with false information.

Also Read: Now Save Time and Money with This New Way- Skip tracing for Banking and Finance!

So. if you want to run a successful ad campaign and make a landing page that works and brings you sales leads, fix your data hygiene first with data mining services. Let them find the hotspots for errors and rectify them. An integral part of data mining is data scrubbing and e-mail appending services.

Data scrubbing consist of cleaning the data of inconsistencies, syntax, validation and other inaccuracies. Enhancing the data with rich and relevant information of a targeted user base is called data appending or to be precise, e-mail appending or email verification for an e-mail marketing campaign.

Often when a salesperson would fill information manually, they would leave the demographics or buying preferences. They wouldn’t write a user’s age, demographics or buying choice. A data verification service provider not only does this for you but also gives it a structure and consistent pattern. So, next time when you are doing an address search from a database, you know that you would find it.

So, if you want people to land on your landing page, and not turn it into a no man’s land, you know what to do now!

Alright. But why do I need as many?

A business needs a different landing page at each step of a sales pipeline. People coming from a social media contest require a landing page with a suitable CTA. Similarly, so would incoming traffic from a blog, a webinar registration, an e-book download, a guest post or a YouTube channel. It helps you to track the traffic, figure out what works and what doesn’t while giving you as many avenues to open new possibilities. A landing page puts the spotlight on you by targeting the right set of customers.

Elements of a successful landing page

The first impression is the last. But nobody has told you that these first impressions take the only 1/20th of a second. The best part is you can have as many landing pages as you want. The bad news is there is no written rule or ten commandments set in stone as to what works.

It is mostly the collective knowledge that everybody works with and a simple rule that states eighty per cent of people remember visuals. But your aim should be to create a well-designed and balanced landing page that is visually delightful and pleasing. No noise and clutter, please!

The Conversion Rate Experts suggest that some changes in landing pages and banking on trust elements led to a jump in revenue for Moz. Would you not want to sail in the same boat?

If your answer is ‘Yes’, scroll down for lowdown on how to make a great landing page that brings revenue and relevant traffic to your website!

A landing page is meant for conversion. It is designed to do one work, which is to get clicks and convert. Here are some of the critical elements that make a landing page, exceptional and functional.

Copy: A great headline and a succinct copy with a simple CTA are the non-negotiable attributes that hold the key to success. A catchy headline will prevent bounce rate and prompt the users to read more. The to-the-point copy will tell the customers what is in it for them. Similarly, you wouldn’t like your customers to keep guessing what they are supposed to do once they land on your page. So. a well-thought-out CTA is a must.

What should your content look like? Types of content on a landing page:

Local content: Relevancy is the keyword here. If you can add local elements such as regional language, a local icon can take you a long way in search engine indexing and conversion.

Social content: It is advisable to have different landing pages for social media. Your audience on Facebook, Twitter and LinkedIn is diverse and should be targeted separately to increase engagement rates.

Smart content: Apart from persuasive content, animation, GIFs, memes, and customised content is the way to go! However, it is recommended that you use them in a balanced manner and do not go overboard with any of it.

Your content should answer:

Why: The customers should know why they are at your landing page.

What: What’s your USP?

How: How your product can help them?

Trust emblem: The trust indicators for your business is a logo, customer testimonials and aggregators’ stamp of approvals. If a customer reads a positive review about a service or product, they are more likely to respond and convert into a potential lead. Ensure an optimised flow for your customers.

Keep it simple, silly: Landing pages are a dedicated way to tap into a prospective set of customers. Therefore, directing them to your website isn’t a smart idea. While a single CTA button can increase your conversion rate by sixty per cent, it is wise to keep the form and CTA easy to understand.

Form a connect: Think of a landing page as an experience that you are bringing forth to your customers. So, there shouldn’t be a disconnect at all from a PPC ad, social media ad campaign or e-mail they are coming from. They shouldn’t be taken away with surprise and have to cross-check if they are a secure connection or right page.

Make it pop: Your CTA button should stand out in the grand scheme of things. While it should ‘gel’ with the rest of the page, a customer should know the outcome. It has been observed that a ‘Free subscription to 10-day trial’ work any day better than a ‘sign-up.’

Steer clear of third-party navigation links: Having an external link on a landing page can make customers leave the landing page and move on to the said link. So, even if your landing page is offering a download or registration, it should happen there, without letting the customers leave.

Have a privacy statement: Tell your customers that you won’t sell their data anywhere. Yes, it is crucial. However, be it your website link, social media profiles or anything that can “distract” them from a landing page, should be kept in the footer space, which should also be the minimum. Often a landing page has so much going for it, and you wouldn’t have much space left for it anyway!

The lead generation form: Aha, finally! The only thing that you are going through the trouble of it. Ponder over your target customers and their information. What exactly do you want from them? Often, B2C businesses find that the customers aren’t comfortable giving away their data but the question is, will they check their e-mails even? B2B sales leads, however, thrive on direct contacts. So, figure out your target audience, opt for data scrubbing services, derive action-oriented insights and go for it!

Formulate the exit stage: There are two outcomes to a customers’ arrival at a landing page:

Assuming that the CTA is apt and a landing page is excellent, a customer would leave the desired details with you

The customers would like to get off as soon as they land.

In each scenario, you should have an exit strategy ready for them. If a customer leaves without leaving details, think of incentivising the exit. Then, you can think of redirecting them to your website, social media sites or blog where you can hold them off for a little bit longer.

Similarly, hoping that your customers expect the way you want them to, go for a simple Thank-You message with the relevant details in the e-mail and maybe an offer or promo code.

More than sixty-five per cent of B2B businesses believe in the lead generation capabilities of landing pages. Unfortunately, for most of them, it is either poorly designed or take the customers to the home page.

The popularity of Amazon is indisputable. From a humble bookselling start-up in 1994 to eCommerce business giant, Amazon has come a long way. Amazon is holding its share of business in the cut-throat eCommerce business. No other competitor in many countries is anywhere near it. Amazon itself has an inventory of about 12 million items across all its categories and services but on a broader level all the items that Marketplace sellers list, that number expands to about 350 million. Amazon was responsible for 45% of US eCommerce spending in 2019 and is expected to rise to 47% in 2020.

With the driving force of Amazon web services, it seems impossible to stop this juggernaut. Amazon is a market place where cheap manufacture meets sellers for branding. Amazon’s strategy of flooding of cheap products and free shipping has toughened the survival of small and medium scale competitors. The small e-commerce businesses neither have the capital nor reach of Amazon. Some e-commerce businesses opt for the strategy of competitive pricing. A competitor based pricing strategy can be sustained during the initial stages of market entry but as you progress you cannot use it effectively. The eCommerce business with low pricing, high operating cost, and expanding its supply chain and distribution network will suffer from the loss.

The above statistics paint a dire picture indeed but all hope is not lost. Amazon competitor in many countries has proven that even the dragon giant as Amazon can be slain using the sword of ecommerce solutions and data mining services.

The ecommerce solutions to this modern-day problem can be found in the traditional business model which is still surviving and thriving in this online global marketplace.

Knowing your self

Amazon is become so large and selling everything under the sun that its brand image is turned generic. No consumer in this wanted to link to a bland and vapid brand image. It is a chunk in the armor that can be explored. Why ecommerce businesses like Esty, Myntra, Casper, etc are successful because they know what they are offering. In the bookselling market, Barnes and Noble are giving Amazon run for its money. Knowing your brand and building its image can help small ecommerce businesses in holding their own in this competition. Be courageous enough to be authentic. Just as a shopkeeper will know what it is offering that shop around the corner is not.

Knowing your market

It is like opening a shop of frozen yogurt where everyone is offering ice-cream. The massiveness of Amazon can be used for business advantage as it cannot focus on every market opportunity. When you sell from toothpick to table lamp focused on the quality of every listing becomes sloppy. Another ecommerce giant like Flipkart in India has covered the market of mobile and electronics extensively which Amazon has not focused on. Myntra has covered the market for fashion that Amazon till now is not offering much. Cosmetic market, which is now a fast-growing market, ecommerce brand like Nyaka has covered it. There are many unexplored avenues in e commerce business that can be explored.

Seeing through the eyes of the customer

A traditional shop owner will keep the focus on the ambiance and neatness of the shop. That traditional customer experience is replaced with user experience UX in ecommerce. E-commerce business websites should be eye-pleasing and user friendly. An out of place color icon can even turn off some customer and can vow to never return. A single bad experience on a website makes users 88 % less likely to visit the website again. The data mining techniques can be utilized that capture various parameters of user behavior on the website. With the analysis of this data, various inferences to visitor behavior can be made.

Ecommerce sites can look for customer’s stay time on-site to track whether it’s up to visitor liking or not. If visitor time of too short or too long both are problems. If it’s too short or abandonment in middle signify that it has not to find a site to his liking. In the case of abandonment, something before abandonment was not working for him. If staying too long means that either website was confusing or it has not found something he was looking for.

Not getting lost in the crowd

Amazon is offering consumers with quantity with flooding of products but users prefer quality too sometimes. This trade-off can be managed if the quality product offers at somewhat competitive pricing. But presented with quality products people will choose even if pricy. The demand for Apple products is a living example of this. If you are offering a genuinely good product, without advertising, you will be lost in the sea of cheap products. In traditional business, advertising is done by pamphlets and hoarding. In ecommerce SEO will help you reach in forward pages of search engine listing. The majority of web users are likely to view up to three pages of search engine listing. Your presence of different social media outlets can be like Instagram, Facebook, etc will build brand image, new product advertisement, customer reach, and in turn will increase site visits. As the customer base, today is millennial with ages from 18 to 34 social media presence is essential. Brand storytelling through videos and customer experience promotion have a high social impact on the customer. You can also reach in the prime listing of the search engine when users search for no particular product in mind just through social media presence. When users hit your site even when no sale is made, it can improve your search engine presence.

Also Read: The Ultimate B2B SEO Guide

Knowing your customer

When we visit a shop and shopkeeper remember our name, preference, or item we have recently purchased as a customer we feel validated. The same could be offered through sites too. The Amazon also utilizes these tools but customer engagement is deep when business is small and customer connects to brand image. With the utilization of customer behavior data analysis tools customer behavior can be tracked. Customizable site theme, a suggestion based on previous searches, pitching for more items based on online searches, a suggestion for you may also like gives the customer an individualized experience and could hike sales of connected items. Beautiful packaging adds to customer satisfaction. By making packaging interesting so that opening the product itself is an experience for the customer and inspire him to post on social media so that your product gets to advertise for free. Amazon free shipping is difficult to compete but with the help of an efficient and reliable logistic service, this hindrance can be overcome. The clear shipping policy, package tracking, and clear return policy can keep customers happy without free shipping.

Customer a true promoter and reviewer

Some shops offer customers with suggestion boxes and reviews shop experience that collecting feedback will help in the improvement of services and removing loopholes that can be used by competitors. On b2b website reviews, storytelling, and suggestion by the customer can be included so that engagement is felt. Sometimes customers like your product but forget to review it. Email appending services, email verification services, or email data validation can be used and Emails can be sent to the customer as a reminder for review. Online visitors are more prone to customer reviews in deciding for purchase of product then product description by seller. Customer loyalty programs like providing with pre-sale benefit, exclusive discount offer, limited deals will incentivize customer loyalty and they will felt connected and appreciated. The sellers can be provided with basic and premium membership services through which they can create their homepage, replying to buying leads, and contact buyers. Amazon uses this strategy through Amazon prime services. There are over 150 million Amazon Prime members around the world and they typically spend over $1,000 a year. The estimated percentage of Amazon prime customers is 63%.

Customer forum helps customers connecting and making even pitch for product sales. FAQ section can help in resolving doubt. Live chat tools can provide that and may redress many customer issues. A site should provide a room to vent customer frustration or another will. Proper customer complaint mechanism is important and so is its prompt resolution.

Also Read: B2B Customer Retention Strategies – How To Retain Your Best B2B Clients

The foundation of Ecommerce Empire

All the strategies are just a building block for e-commerce business but the driving for is SEO, data analytics tool, and skip tracing services. Data verification, address search, web scraping services, data scrubbing, and data appending services play a major role.

These tools will help in b2b lead generation. Many web services provide ecommerce solutions, cloud computing services, and data servers for storage. With limited investment in dedicated servers, these online services could be used. Analytics tools are crucial to today’s marketing success. Google Analytics, Bitly, Piwik, Open Web Analytics, etc tools are available for free.