5 Data Validation Services: What They Are And Why You Need Them
In the fast-paced digital world, businesses heavily depend on data to make firm decisions, shape strategies and act smartly. Almost every industry and organisation collects and stores data more than ever now, from customer profiles to inventory details and financial records; data has become the backbone of every operation. But what if the data you have is incorrect, outdated or irrelevant? That's where your business requires data validation services. In today’s blog, we will understand 5 data-related validation services and why you need them to incorporate into your business so you can avoid data-related hurdles.
What Are Data Validation Services?
It’s a platform that checks the accuracy and quality of data before it gets processed and stored in your system. Without doing data validation, your business can risk errors that lead to poor strategies, losing customer trust and even violating data protection laws. Whether you're managing a marketing campaign, onboarding new clients, or cleaning up a database, data validation is a crucial step for every operation to run smoothly. Data validation provides important benefits, so your data looks more reliable, and you can use it for customer targeting.
5 Data Validation Services And Who Needs Them?
Phone Number Validation Services
These services have the ability to detect invalid or fake numbers, identify the carrier and country, which determines whether the number is a mobile, landline, or VoIP line. Through validation services, businesses can ensure their SMS, voice calls, and customer communications reach the targeted audience, which leads to improved lead quality and prevents failed calls/SMS.
Who Needs Them
It’s crucial if you store or use phone numbers to communicate with your customers, clients, or users. This tool helps you check whether a phone number is correctly formatted and is actively in service or not. Industries like travel & hospitality, logistics & delivery, banks & fintech platforms, and marketing & sales teams can enjoy its benefits.
Popular tools: Twilio Lookup, NumVerify, Telesign, Nexmo.
Email Validation Services
This powerful tool verifies whether an email address is correct, properly formatted, and capable of receiving messages. These services perform various checks, such as syntax validation, domain and mailbox verification. This tool also helps you to maintain clean and updated mailing lists by identifying invalid or risky email addresses, which improves deliverability
Who Needs Them
If you are an individual or an established organisation from e-commerce businesses, digital marketers, CRM and data management teams that highly depend on email communication or collect email addresses on a regular basis from users, then you can opt for these services and grow your professional image.
Popular tools: ZeroBounce, NeverBounce, Hunter, BriteVerify.
Data Deduplication Services
Deduplication service is designed to identify and eliminate duplicate records within a database by ensuring that all data exists only once, so you can completely trust your data and use it for multiple purposes. It has the capability to detect identical or near-identical entries such as customer names, email addresses, phone numbers, or transaction records. Later will merge or remove duplicate entries to maintain data accuracy.
Who Needs Them:
This is crucial for businesses that depend on large volumes of customer or operational data, such as data warehousing and BI teams, education institutions, finance and accounting departments, or nonprofits and fundraising organisations. By implementing data deduplication, you can get solutions for data-related hurdles and improve decision-making based on reliable and consistent information.
Popular tools: Data Ladder, OpenRefine, Talend Data Quality, Informatica Data Quality.
Postal Address Validation Services
These services check postal-related information like USPS, Canada Post, or global address registries to ensure the formatting or existence is correct. It also detects missing data like ZIP codes or street numbers, and even suggests auto corrections and typing errors. By applying data validation rules to your databases, you can enable international shipping and improve customer experience.
Who Needs Them:
Address validation is critical for businesses like government agencies, logistics and shipping, healthcare providers and Pharmacies, and retailers, where incorrect addresses lead to failed deliveries, misinformation, and increased operational costs.
Popular tools: Smarty (formerly SmartyStreets), Melissa Data, Loqate, AddressDoctor.
Real-Time Data Validation APIs
Here comes another important tool that instantly checks and verifies user-performed data, such as debit or credit card details. These APIs directly integrate into system websites, apps, or digital forms to validate if all user information is right from the beginning. It helps to prevent fraudulent data or invalid information
Who Needs Them:
Business or platforms that collects user information through online forms, apps, or digital transactions, such as online marketplaces and classifieds, SaaS and web application providers or any telecommunications companies. Real-time validation reduces manual corrections, improves customer experience, and gives secure data.
Popular tools: Data Validation Suite, Experian Data Validation API, Loqate Real-Time API, Mailgun Email Validation API.
Conclusion
In today’s data-driven world, the accuracy, completeness, and reliability of your information can make or break your overall business operations and decisions. From startups to large enterprises and established businesses. Integrating services like email validation, postal address verification, data deduplication, and real-time APIs can help you avoid many of your data-related problems and support you in achieving your desired success in the market. There are professional data validation services in India that have years of experience in this field and can be a one-stop solution to all your data-related issues & take you towards growth & profit.
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