A presentation and case study from Henry Lawson at DataIQ Retail 2013 Masterclass in London. Looking at how Westfiled is using nFluence autograph technologyÂ
With consumers walking into stores carrying more technology with them than was used to launch an Apollo space mission, and with them using it to shop online, retailers face huge challenges to use their channels to keep shoppers spending in their store.
In this session, retail marketers learned how consumer conversations are about more than running algorithms on huge databases and how Westfield is using technology to engage with shoppers before, during and after a visit, presenting shoppers with brilliant opportunities in their malls in a completely personal way that the shopper controls, and generating much higher quality metrics as a result.
This presentation was made at the 2013 Data IQ Retail Masterclass.
