"To state our argument directly: under conditions of hyper-marketization, family subjectivity experiences the rise of a different form of the superego. This is a crueler and more aggressive form of superego because it lacks the same relay system to ideal egos in institutions and more local vectors of family and community life. There is thus a certain cynicism and ironic distance in how people believe in and relate to institutions that is concurrent to this hyper-marketization. In these conditions, the superego is strengthened in direct proportion to the depletion and the diminishment of the efficacy of ego ideal identifications (Lasch, 1991, p. 12). The social superego is a mediating force, and in what follows, we aim to discuss its effects and how it comes into existence.
The rise of the social superego gives way to a different form of self-making, which for Lasch meant that secondary narcissism—or pathological narcissism—is released as a normalized form of social personality. In other words, narcissism breaks down and undergoes a crisis wherein more pathological forms of “secondary narcissism” become more common: aggressive identifications instead of self-love tend to be the more dominant form of mediation of ideals. Primary narcissism for Freud is akin to Spinoza’s conatus or the necessity of striving and self-preservation. In general, narcissism is marked by a libidinal form of self-love that is sexualized. Lasch replaced the Oedipus complex with the “Narcissus Myth” as the guiding form of subjective life in the early neoliberal period. In so doing, he pointed to this subjective shift in the process of primary narcissism, more precisely, to a pervasive stunting of primary narcissism.
This stunting is directly correlated to the socialization of the family and the increasing dominance of the market intervening in more and more areas of individual psychic life. Socially determined ego-ideal and ideal-ego identifications break down in this situation of pervasive “pathological narcissism,” and the subject perceives the rules of the game in terms of the superego, not the ideal ego grounded in more concrete social relations that are less hampered by capitalist marketization. There was thus a certain reprieve or distance from marketizing logics within the family prior to the rise of this hyper-marketization that meant subjects could manage authority more thoroughly; that is, they could more adequately work through the paternalistic identifications that are constitutive of any family structure. The breakdown of stable ego ideals is what leads to the emergence of the irrational and cruel pre-Oedipal archaic superego, that is, the “social superego.” In this dynamic, the “social” becomes, as Simone Weil wrote, “the only idol,” that is, the social envelops collective life in ways that are all-enveloping and suffocating (Weil, 1955, 117). We can thus understand Thatcher’s dictum “there is no such thing as society” as giving way to the precise opposite reality. Everything is socialized, even the core of our psychic life."
📚 The Palgrave Lacan Series, Daniel Tutt - Psychoanalysis and the Politics of the Family: The Crisis of Initiation , 2022.














