Bandai Explains Why They Adopted AWS for Tamagotchi Uni and Why NFC Didn’t Work
The partnership of Tamagotchi and Amazon Web Services is so interesting, and we love hearing more about it. Yuri Okamoto of the Bandai planning team of the Toy Division Global Toy Planning Department, who was in charge of the planning and development of the Tamagotchi Uni at Bandai, and Daisuke Sakammoto of the technical design team of the same department explain further why exactly Bandai adopted AWS for the new Tamagotchi Uni.
Mr. Okamoto explains that the first connectivity method was introduced in 1997 with the Tamagotchi Osutchi and Mesutchi. The purpose of this connectivity was for one character to be able to cross over into the other device.
Then in March of 2004, after the explosive boom of Tamagotchi calmed down, the Tamagotchi Plus model was introduced with new infrared communication. The infrared technology functionality was the exact function that was tailored in the heyday of feature phones in Japan, and it was possible not only to connect two Tamagotchi’s together, but also to mobile phones.
Newer models also introduced different types of connectivity, including NFC with the Tamagotchi 4U in 2014. NFC was aimed to allow Tamagotchi’s to connect together by touching the devices together. However, the communication speed of NFC was not very fast, so it did not become a user experience the communication would end when touched.
Tamagotchi M!X back in 2016 brought back the infrared connectivity. The Tamagotchi Meets back in 2018 then introduced Bluetooth connectivity on top of the infrared functionality which enable the ability to connect to a smartphone or tablet to use the application.
The Tamagotchi Smart which was released in the midst of the COVID-19 global pandemic where contact with people was suppressed. The Tamagotchi Smart allowed caretakers to interact with their Tamagotchi with the use of voice and touch, along with wearing your Tamagotchi Smart right on your wrist.
Mr. Okamoto then discusses how the Tamagotchi demand has been higher overseas than in Japan. The Tamagotchi Uni was sought out to unify the design and content of play sot hat Tamagotchi users around the world can enjoy the same Tamagotchi Uni globally.
The Tamagotchi Uni also introduced Wi-Fi for the first time. This enables the new Tamaverse feature, software updates, and more. There are a wide range of functions that should be independently implemented in the cloud infrastructure to realize the concept of the Tamagotchi Uni. AWS has great infrastructure capabilities and a range of sample documents to advance development.
Monoist asks if future models after the Tamagotchi Uni will feature cloud connectivity. Mr. Okamoto responds that there alway needs to be the core play that has always been featured in the Tamagotchi, and Bandai will consider how to do that with both hardware and software. So the cloud is not necessarily a requirement for the next generation model.
