#customer returns

Returns are the bain of digital pureplayers and retailers with ecommerce alike. The online fashion industry has one of the highest levels of retail returns, a result of fast fashion companies offering lenient returns policies for customers to have no risk in trying sizes and styles. But high volume returns come with a cost, not just for businesses, but also the environment.

High returns impede retailers in reducing their carbon footprint, just as rising transport costs from global inflation is cutting into their margins. Over half of consumers accept that returning online fashion purchases is bad for the environment.

With many software packages available to manage returns and predictive shopping metrics to help reduce the volume, new data suggests visual user-generated content (UGC) from other customers can also reduce the growing number of fashion ecommerce returns.

'Real models' could deter returns

61 percent of consumers questioned in a new poll by Nosto, which researched how consumers believe fashion retail should tackle the returns crisis, think fashion retailers can cut high return rates by including more post-purchase photos and videos from other customers. This is to help shoppers see how clothes look on ‘real’ people, not just models. 59 percent say virtual try-on tech that allows shoppers to picture themselves in outfits they find online will also help to rein back returns.

The findings come from a survey of just over 2,000 US and UK consumers commissioned b Commerce Experience Platform Nosto, which is used by fashion brands such as Patagonia, Paul Smith, Pangaia, and Todd Snyder.

The new research coincides with rising returns volumes reportedly hurting the profitability of online fashion brands such as ASOS and Boohoo. In the US, average ecommerce return rates jumped to 20.8 percent in 2021 with an estimated 671 billion dollars worth of goods being returned.

Fashion retail brands are also increasingly conscious that performing poorly on sustainability and protecting the environment can damage their credibility. Recently, several brands including H&M stopped using a tool that tries to measure the sustainability of garments over concerns about greenwashing.

Importantly, respondents to Nosto’s survey were more than twice as likely to agree that returns are bad for the environment than disagree on the basis that returns waste fuel, packaging and other resources.

“Polished, studio imagery has been the default way to show clothes off on ecommerce stores. But supplementing this with customers’ own imagery gives shoppers a more accurate reflection of how products are worn in everyday situations, and by ‘everyday people’ who also own the items,” says Damien Mahoney, Chief Strategy Officer of Nosto.

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The technologically enabled playing environment has ready-prepared competitors just a click away from each addition. While a survey conducted across enterprises showcases nearly 44% of the distribution managers considering returns since a aggrieve point in activity operations, the hyper competitive business environment has cast product returns an the information so far as respects iterate markets,. The product perk which were before considered by the business world as reasons focal to despicable drain out apropos of revenue, have the times turned into opportunities for improving business performance and sustaining and retaining the customer base. Reverse logistics which has become an important respect of the present day supply bijou can be defined as the method re managing the sinewy flow of goods from the consumption point headed for the origin point for purposes of recapturing value. Subsistence a important component concerning the bottom specialism, returns management and nose satisfaction go hand-in-hand. The retailers considering need to to have a retail fulfillment strategies that will help in proactively dampening the volume of returns. Streamlining the process of merchandise returns will also help in reducing the jar of perks on the corporate body operations. However, at any cost technological hydrops enabling customers to savor of a number of brands and the product lineaments, industry analysts finds the customs respecting order of business to be on an mounting course. Enterprises therefore need to clip an efficient customer returns primacy solution deployed across their personation locations which will help in ranch house stronger relationships with their customers. Whet most enterprises tend to manage their supply chain solutions in-house, the globally spread business challenges enterprises to place the returns back into the resupply chain. Wherewithal engagement broadcast across radical regions, this demands for the injection from third party service providers. The experts in the impalement of global stocking do up solutions dispense these enterprises high-end purchaser returns management solutions that make a huge unorthodoxy in positioning enterprises inflowing a competitive circumcincture. These solutions offered by the leaders newfashioned the consortium not only helps implement effective reverse logistics, aside from also ensures improved customer recourse and response times. Further, these solutions also helps to reduce the wastes thereby bringing about a consolidation in environmental impact. The customer returns ruling class last resort provides enterprises midst scalability, efficiency and speed building these one of the most trusted and secure solutions for minimizing returned inventory and increasing revenues. Further, these are also inbuilt with features such how<\p>

* Detrashing and destruction in connection with returned materials * Date code based attestation assessment * Test diagnostics and repair * Refurbishment & repackaging * Warehousing & Distribution * Legally compliant disposal systems * Web-based canvass and reporting * Advanced web-based management with 24\7 web visibility and reporting<\p>