#creativitynow.ca

Angry Birds the Movie As Directed by Michael Bay

Popular multi-platform game Angry Birds has been omnipresent in the past couple of months, with its creators even promising an animated series based on the franchise. But could the simple premise of the game — darting birds into pigs — be turned into a movie? And what would happen if Michael Bay directed that movie?

Make THE Difference

Instaprint Turns Instagram Photos Into Physical Prints

New York-based interactive agency Breakfast (of auto-Foursquaring “Conan blimp” and Precious-the-tweeting-bike fame) released Monday the beta version of Instaprint, a lunchbox-sized device that turns photos modified with the iPhone app Instagram into physical prints.

The device can automatically detect and print photos (comments included) tagged with a particular location or hashtag. That makes it ideal for an organized gathering of iPhone-wielding tech enthusiasts, which is why the agency is taking two of the devices down to the SXSW conference in Austin this week.

Each photo is printed with an ink-less printing technology called Zink to more closely mimic the authentic Polaroid experience. Like traditional Polaroid photos, the color comes from the paper instead.

  Processed photos will be posted in real time and collected in an archive at Instaprint.me. From now until March 10, users can tag Instagram photos with #instaprint and watch their photos get printed live on the site.

Creative Billboard Designs

Billboard advertising is a great way to get the attention of regular commuters on the road, city, and other public areas. A billboard can be plain and just advertise your company’s name, product, values, or services. This is a good way of reaching possible consumers, and using your money wisely.  A better way of billboard advertising is to make the ad memorable. More preferably creative! By creating a funny or interesting ad you will be able to create a buzz about your product. Everyone now has a smartphone, and im sure if something catches their eye they will take a picture. They will often share it with their friends, which creates a huge social media based snowball effect. Hint hint, this is how we got the images below!  

How Coca-Cola Created Its “Happiness Machine” [INTERVIEW]

Most big brands don’t share the secrets behind how they create hugely successful web videos. For the first time ever, Coke executives and leaders at Definition 6, the agency responsible for the award-winning “Happiness Machine” video, reveal the secret ingredients that made it such a success.

Global Senior Brand Manager for Coca-Cola, AJ Brustein, Definition 6 Director of Interactive Strategy, Paul McClay and Definition 6 Creative Director Paul Iannacchino take us through the making of Coke’s “Happiness Machine.”

Nooka Augmented Reality Accessorizer

If you weren’t blown away by some of the ideas behind Augmented Reality, this one just may do the trick.

Our friends over at Nooka have come up with an ingenious idea to try out their new watches at home, before you buy one.

‘Nooka augmented reality accessorizer’, is a concept ad campaign by Norwegian designer Arild Orholm and Naari Edinger, which combines traditional print ads with augmented reality technology to create a virtual dressing room for online purchases of Nooka products.

By using a specially coded bracelet, you can try on any watch as the system senses the position of your hand and lets the Nooka watch appear in 3D right on your wrist responding in real-time to physical movement. If you likes, you can buy it and have it shipped to your home, or you can just see what a $10,000 watch would look like on your wrist.

The paper watches peel off from print advertisement pages from your favorite magazine.

SUPERHARMONY.COM

Super Harmony is the world's leading dating site for superheroes, villains, and the geeks that love them.