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TrueFold: Unfolding Trusted Brands for Every Indian Household

At TrueFold, we believe that every Indian family deserves access to high-quality, affordable, and reliable everyday products. As a Bharat-first FMCG platform, our mission is to build trusted brands that meet the evolving needs of consumers across urban and rural India. From food essentials to home care, personal care, and beverages, every product is developed with a strong commitment to quality, value, and customer satisfaction.

Our growing portfolio reflects our vision of delivering products that combine innovation with trust. We work closely with manufacturing partners and distribution networks to ensure our brands reach households efficiently while maintaining the highest standards of quality.

TrueFold is more than an FMCG platform—it's a brand built on the values of integrity, accessibility, and long-term relationships. We continuously strive to create products that simplify daily life while supporting retailers, distributors, and communities across the country.

Through this Medium publication, we'll share brand stories, product updates, industry insights, consumer trends, and our journey of building brands that truly matter. Join us as we continue Unfolding True Brands and creating a future where quality products are accessible to every Indian household.

Growing demand for educational and STEM toys, increasing adoption of smart and interactive play solutions, rising disposable incomes, and expanding e commerce distribution channels are driving strong growth in the toys market.

The global Toys Market size was valued at USD 162.91 billion in 2024, and is expected to be valued at USD 173.98 billion by the end of 2025. The industry is projected to grow, hitting USD 241.75 billion by 2030, with a CAGR of 6.83% between 2025 and 2030.

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The rapid expansion of digital commerce, rising smartphone penetration, and increasing consumer preference for personalized shopping experiences are creating new opportunities for toy manufacturers and retailers. Companies are strengthening their online presence while expanding product offerings across educational toys, construction sets, electronic toys, outdoor play equipment, and collectible products. Growing investments in domestic manufacturing, product innovation, and advanced production technologies are further supporting long term industry expansion.

Key Players

• The LEGO Group

• Mattel, Inc.

• Hasbro, Inc.

• Bandai Namco Holdings Inc.

• Spin Master Corp.

• VTech Holdings Limited

• TOMY Company, Ltd.

• Ravensburger AG

• MGA Entertainment, Inc.

• Funskool India Ltd.

• Simba Dickie Group

• Playmobil

• Melissa & Doug

• Jakks Pacific, Inc.

• Moose Toys

Competitive Landscape

The market is moderately competitive, with leading global toy manufacturers investing in educational toys, smart connected products, licensed merchandise, and sustainable product innovation. Companies are focusing on expanding digital sales channels, strengthening brand portfolios, and developing technology integrated toys that enhance children's learning and engagement while meeting evolving consumer expectations.

Conclusion

The global Racquet Sports Equipment Market was valued at USD 2.1 billion in 2025 and is projected to reach a valuation of USD 3.6 billion by the end of 2035, rising at a CAGR of 5.8% during the forecast period, i.e., 2026–2035. The market is witnessing sustained expansion due to increasing participation in recreational and professional racquet sports worldwide. Rising health awareness, growing popularity of fitness-oriented sporting activities, and expanding sports infrastructure are contributing significantly to market growth. In addition, the increasing visibility of international tournaments, celebrity endorsements, and the growing influence of sports culture through digital platforms are accelerating product adoption globally.

The market is also benefiting from rapid innovation in lightweight materials, smart sports technologies, and customizable sporting equipment. Manufacturers are focusing on high-performance rackets, durable shuttlecocks, enhanced grip technologies, and advanced sports apparel to improve user experience and athlete performance. Increasing urbanization and the expansion of sports clubs, academies, and fitness centers are further supporting long-term market demand.

Racquet Sports Equipment Industry Demand

The Racquet Sports Equipment Market comprises a broad range of products used in sports such as badminton, tennis, pickleball, squash, padel, and racquetball. The industry includes rackets, paddles, balls, shuttlecocks, footwear, apparel, bags, grips, strings, protective gear, and related accessories designed for recreational players, amateurs, and professional athletes.

The market has evolved from traditional sports manufacturing into a technologically advanced industry emphasizing performance optimization, durability, comfort, and sustainability. Manufacturers are increasingly integrating carbon fiber composites, shock absorption systems, aerodynamic frame structures, and moisture-control fabrics into sports equipment to meet rising consumer expectations.

Demand for racquet sports equipment is growing due to several interconnected factors. Increasing awareness regarding physical fitness and active lifestyles has encouraged consumers to participate in sports activities that combine entertainment with cardiovascular and muscular benefits. Racquet sports are considered accessible and socially engaging, making them popular across various age groups.

The affordability and ease of participation associated with several racquet sports, particularly badminton and pickleball, are contributing to higher equipment demand. Consumers are also attracted to the long usability and durability of modern sports equipment, which offers enhanced value over time. Additionally, the expansion of e-commerce platforms has improved product accessibility, enabling consumers to compare products, explore professional-grade equipment, and purchase customized sporting goods conveniently.

The rise in school sports programs, professional coaching academies, and community-level tournaments has further strengthened industry demand. Furthermore, increasing government investments in sports promotion initiatives and international sporting events are positively influencing equipment sales globally.

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Racquet Sports Equipment Market: Growth Drivers & Key Restraint

Growth Drivers –

Rising Participation in Recreational and Professional Sports- The increasing number of individuals participating in racquet sports for recreation, fitness, and competitive purposes is a major growth driver for the market. Tennis, badminton, and pickleball have gained significant popularity among younger consumers as well as aging populations seeking low-impact physical activities. Corporate wellness initiatives and community sports programs are also encouraging participation rates globally. As sports engagement increases, demand for performance-enhancing equipment, training accessories, and sports apparel continues to rise.

Technological Advancements in Sports Equipment- Continuous innovation in material science and sports engineering is transforming the racquet sports equipment industry. Manufacturers are introducing lightweight carbon fiber rackets, vibration-dampening technologies, improved string tension systems, and ergonomic grip designs to improve player comfort and precision. Smart racquets integrated with sensors and performance tracking technologies are also gaining popularity among professional athletes and advanced users. These technological advancements enhance gameplay performance and encourage frequent product upgrades.

Expansion of E-commerce and Direct-to-Consumer Sales- The rapid growth of online retail channels has significantly improved market accessibility. Consumers can now access a wider range of products, compare specifications, read reviews, and purchase professional-grade equipment from global brands through digital platforms. Online retailing has also enabled smaller brands to reach international consumers efficiently. Personalized marketing strategies, influencer collaborations, and digital sports communities are further accelerating product visibility and customer engagement.

Restraint –

High Cost of Premium Equipment

One of the major restraints affecting the market is the relatively high cost of advanced and professional-grade sports equipment. Premium rackets, branded footwear, and specialized accessories often involve substantial investment, limiting adoption among price-sensitive consumers. Additionally, counterfeit products and low-cost alternatives available in developing regions can impact the sales of established brands. Economic uncertainties and fluctuations in consumer discretionary spending may also hinder market growth in certain regions.

Racquet Sports Equipment Market: Segment Analysis

Segment Analysis by Sports Type

–

Badminton

Badminton represents one of the most prominent segments within the racquet sports equipment market due to its widespread popularity across Asia-Pacific and growing acceptance in Europe and North America. The segment experiences strong demand for lightweight rackets, shuttlecocks, shoes, and grip accessories. Technological advancements in racket frame materials and professional tournament sponsorships continue to support segment growth. Increasing participation in schools, colleges, and sports clubs is further strengthening demand.

Pickleball

Pickleball has emerged as one of the fastest-growing racquet sports globally, particularly among older adults and recreational players. The sport’s accessibility, social nature, and low physical strain have fueled demand for paddles, balls, nets, and specialized footwear. Manufacturers are increasingly launching beginner-friendly and professional-grade pickleball products to cater to expanding consumer demographics.

Padel

Padel is gaining rapid popularity in Europe, Latin America, and parts of the Middle East. Growing investments in padel courts and sports clubs are supporting equipment sales. Demand is rising for carbon-fiber paddles, durable balls, and premium apparel. Increasing media coverage and celebrity endorsements are also contributing to the expansion of this segment.

Squash

The squash segment continues to maintain steady growth due to rising fitness awareness and increasing participation in indoor sports. Demand is primarily driven by professional players, health-conscious consumers, and sports clubs. Technological advancements in racket balance and impact resistance are enhancing product performance and supporting segment expansion.

Racquetball

Racquetball remains a niche yet stable segment with consistent demand in fitness centers and recreational sports facilities. Equipment manufacturers focus on durability, grip comfort, and performance optimization to attract players. Recreational sports participation and indoor sports trends continue to support market demand.

Tennis

Tennis remains one of the most commercially influential segments in the global racquet sports equipment market. Demand is driven by international tournaments, professional athletes, training academies, and recreational participation. Premium tennis rackets, performance footwear, sportswear, and accessories represent significant revenue contributors. Technological innovation and brand sponsorship activities continue to strengthen market competitiveness.

Segment Analysis by Product Type –

Rackets/Paddles

Rackets and paddles account for a major share of the market due to their essential role across all racquet sports. Continuous innovation in lightweight materials, frame flexibility, grip technology, and shock absorption systems is driving consumer interest. Professional players and enthusiasts frequently upgrade equipment, further supporting segment growth.

Balls/Shuttlecocks

The balls and shuttlecocks segment experiences recurring demand due to frequent replacement requirements during training and competitive play. Manufacturers are emphasizing durability, flight consistency, and weather resistance to improve product quality. The expansion of sports clubs and training centers contributes significantly to recurring sales.

Apparel & Footwear

Sports apparel and footwear are witnessing strong growth as consumers increasingly prioritize comfort, flexibility, moisture management, and style. Performance-oriented footwear designed for court grip, ankle stability, and impact reduction is gaining popularity among athletes. Sports fashion trends and athlete endorsements further strengthen segment demand.

Bags

Sports bags are becoming increasingly popular due to rising consumer preference for organized equipment storage and portability. Manufacturers are introducing ergonomic designs, thermal protection compartments, and lightweight materials to improve functionality and convenience.

Accessories

Accessories such as grips, strings, wristbands, vibration dampeners, protective eyewear, and training aids contribute significantly to market expansion. Consumers are increasingly investing in performance-enhancing and protective accessories to improve gameplay experience and safety.

Segment Analysis by Distribution Channel –

Offline

Offline distribution channels continue to play a vital role in the market, particularly through sporting goods stores, specialty outlets, and branded retail stores. Consumers often prefer offline purchasing for premium equipment because it allows physical inspection, professional guidance, and product testing. Sports academies and local retailers also contribute significantly to equipment sales.

Online

Online channels are experiencing rapid growth due to convenience, product variety, competitive pricing, and direct-to-consumer marketing strategies. E-commerce platforms enable brands to reach broader customer bases while offering personalized recommendations and customer reviews. The increasing influence of digital marketing and sports influencers is further accelerating online sales growth.

Racquet Sports Equipment Market: Regional Insights

North America

North America represents a significant market for racquet sports equipment due to rising participation in tennis and pickleball activities. The region benefits from advanced sports infrastructure, widespread fitness awareness, and strong consumer spending on recreational activities. The growing popularity of pickleball across the United States and Canada is creating substantial demand for paddles, balls, and court accessories. Increasing investments in community sports facilities and school sports programs are further supporting regional market expansion.

Europe

Europe remains a major hub for tennis, squash, and padel sports, supported by strong sports culture and professional tournament ecosystems. Countries such as Spain, the United Kingdom, France, and Italy are witnessing increasing participation in racquet sports activities. The growing popularity of padel clubs and premium sportswear trends are driving regional demand. Additionally, consumer preference for technologically advanced and eco-friendly sports products is influencing market innovation across Europe.

Asia-Pacific (APAC)

Asia-Pacific is expected to experience substantial market growth due to the immense popularity of badminton and the expanding sports culture across countries such as China, India, Japan, South Korea, and Indonesia. Rising disposable income, urbanization, and government investments in sports infrastructure are encouraging greater participation in racquet sports. The presence of large manufacturing bases and increasing youth engagement in competitive sports further contribute to regional market expansion. Growing e-commerce penetration and rising awareness regarding fitness activities are also accelerating product demand across APAC.

Top Players in the Racquet Sports Equipment Market

Major companies operating in the Racquet Sports Equipment Market include Dunlop Sports, Gamma Sports, HEAD Sport GmbH, JOOLA, Karakal Worldwide Ltd., Li Ning Co. Ltd., Mizuno Corp., Prince Global Sports, LLC, ProKennex, Selkirk Sport LLC, and Slazenger. These companies are focusing on technological innovation, sponsorship collaborations, premium product launches, digital retail expansion, and sustainable manufacturing strategies to strengthen their competitive positioning in the global market.

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Research Nester Analytics is a leading service provider for strategic market research and consulting. We provide unbiased, unparalleled market insights and industry analysis to help industries, conglomerates, and executives make informed decisions regarding future marketing strategy, expansion, and investments. We believe every business can expand its horizon with the right guidance at the right time. Our out-of-the-box thinking helps clients navigate future uncertainties and market dynamics.

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The smoking accessories market is evolving steadily, driven by changing consumer lifestyles, premium product demand, and the expansion of specialty retail and online distribution channels. Smoking accessories include products such as lighters, rolling papers, ashtrays, pipes, cigar cutters, storage containers, and related accessories designed to enhance convenience, personalization, and user experience.

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Market Size & Growth Outlook

The global smoking accessories market is witnessing stable growth, supported by rising consumer spending on premium lifestyle products and increasing product innovation. Growth is particularly strong in regions with established tobacco and cigar cultures, while e-commerce platforms are expanding access to niche and customized smoking accessories worldwide.

Key Growth Drivers

Rising Demand for Premium and Customized Products: Consumers are increasingly seeking stylish, luxury, and personalized smoking accessories that reflect lifestyle preferences.

Expansion of Online Retail Channels: E-commerce platforms are improving accessibility to diverse smoking accessory products and niche brands globally.

Growth of Cigar and Premium Tobacco Culture: The increasing popularity of premium cigars and specialty tobacco products is supporting accessory demand.

Product Innovation and Design Trends: Manufacturers are focusing on modern designs, durable materials, portability, and multifunctional accessories to attract consumers.

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Market Segmentation Trends

By Product Type: Lighters, rolling papers, ashtrays, pipes, grinders, and cigar accessories are key segments.

By Distribution Channel: Specialty stores, tobacconists, supermarkets, and online platforms dominate sales.

By Material: Metal, glass, plastic, ceramic, and wood-based accessories are widely available.

Challenges

Strict Regulatory Environment: Tobacco-related regulations and advertising restrictions can impact market growth.

Health Awareness Campaigns: Increasing anti-smoking initiatives may influence long-term demand.

Counterfeit Products: Fake and low-quality accessories pose challenges for premium brands.

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Competitive Landscape

The smoking accessories market includes lifestyle accessory brands, tobacco product companies, and specialty manufacturers. Businesses are focusing on premiumization, innovative product designs, and digital marketing strategies to maintain competitiveness. Collaborations with luxury and lifestyle brands are also emerging as key market trends.

Key Companies & Market Share Insights

Bull Brand

BBK Tobacco & Foods, LLP

Chongz

British American Tobacco PLC

Curved Papers, Inc.

Univac Furncrafts Pvt. Ltd.

Imperial Brands

Republic Technologies International

Jinlin (HK) Smoking Accessories Co., Ltd.

Moondust Paper Pvt. Ltd.

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Future Outlook

The Fast-Moving Consumer Goods (FMCG) industry is one of the most competitive and rapidly growing sectors in the world. From food and beverages to household and personal care products, consumers interact with FMCG brands every day. With countless options available in the market, success is no longer determined by product availability alone. Today, FMCG brands must combine quality, trust, innovation, and customer understanding to stand out.

So, what truly makes an FMCG brand successful in today’s market?

Quality Remains the Foundation

No matter how strong a brand’s marketing strategy may be, product quality remains the most important factor.

Consumers expect FMCG products to be safe, reliable, and consistent. A positive product experience builds satisfaction and increases the chances of repeat purchases. Brands that maintain high standards often earn customer trust and long-term loyalty.

Quality is not simply about production — it also includes packaging, freshness, and overall customer experience.

Understanding Consumer Needs

Consumer preferences are constantly evolving.

Modern customers look for products that are affordable, convenient, and aligned with their lifestyle. They often compare brands, read reviews, and make informed decisions before purchasing.

Successful FMCG companies pay close attention to these changing expectations and adapt accordingly. Brands that understand consumer behavior are more likely to create products that meet real market demands.

Strong Branding and Identity

A successful FMCG brand is more than just a product — it is an identity.

Branding helps create recognition and emotional connection. A memorable brand image, clear messaging, and consistent communication help consumers remember and trust a product.

Strong branding also helps companies differentiate themselves in crowded markets where many products may appear similar.

Customers often choose familiar brands because they associate them with reliability and positive experiences.

Distribution and Market Reach

Even excellent products need effective distribution to succeed.

Availability is a major factor in FMCG growth. Customers expect products to be easily accessible through retail stores, supermarkets, and online platforms.

A strong supply chain and dependable distribution network help brands maintain product availability and improve customer satisfaction.

Retail partnerships and efficient logistics often become key strengths for expanding FMCG businesses.

Digital Presence and Consumer Engagement

Today’s consumers spend significant time online, making digital presence increasingly important.

Social media, websites, and online marketing allow FMCG brands to connect directly with their audience. Digital platforms also help businesses understand customer feedback and improve engagement.

Brands that actively communicate with consumers and maintain transparency often build stronger relationships and trust.

Digital visibility has become an important part of modern brand growth.

Innovation and Adaptability

Markets change quickly, and successful FMCG brands are those that adapt.

Innovation may involve introducing new products, improving packaging, adopting better technology, or responding to shifting consumer trends.

Companies willing to evolve are more likely to remain competitive and relevant.

Adaptability helps brands manage challenges and identify new growth opportunities.

Conclusion

Success in today’s FMCG market depends on much more than selling products. Brands must deliver quality, understand customer expectations, build strong identities, and maintain reliable distribution.

India’s FMCG industry is one of the fastest-growing sectors, serving millions of consumers every day with products they use regularly. From groceries and beverages to household essentials, people rely on brands that offer quality, consistency, and value. In this competitive market, trust becomes the most important factor — and this is where Truefold is gradually building its reputation.

The Importance of Trust in FMCG

Consumers today have many choices. They no longer purchase products based only on price or packaging. Instead, they look for brands that deliver dependable quality and a positive experience every time.

Trust in FMCG is built through consistency. When customers know they can rely on a product’s quality, freshness, and availability, they are more likely to become repeat buyers. This loyalty becomes the foundation for long-term brand success.

Focus on Quality and Everyday Value

One of the reasons emerging FMCG brands are growing is their ability to understand changing consumer expectations. Customers want products that fit their daily lifestyle while maintaining affordability and dependable standards.

Truefold aims to meet these expectations by focusing on everyday consumer needs. Whether it is household products, groceries, or beverages, quality remains an important factor in building confidence among buyers.

A customer’s experience often determines whether they will continue supporting a brand. Consistent quality and value can transform first-time buyers into long-term customers.

Changing Consumer Preferences in India

India’s consumer market has evolved rapidly over the past decade. Urban lifestyles, digital awareness, and easier access to product information have made consumers more selective than ever.

Today’s shoppers compare products, read reviews, and prefer brands that maintain transparency and reliability. This shift has created opportunities for newer FMCG companies to establish themselves alongside well-known industry leaders.

Truefold represents this new generation of brands trying to create stronger connections with customers through dependable products and customer-focused growth.

Strong Distribution and Market Presence

For any FMCG company, success depends not only on products but also on availability. Customers expect products to be accessible when and where they need them.

A reliable distribution system helps brands maintain retailer relationships and improve customer satisfaction. Strong supply chains and market presence often play a major role in building credibility and long-term business growth.

As FMCG competition increases, distribution and consistency continue becoming valuable strengths for growing companies.

Looking Toward the Future

The future of the FMCG industry belongs to brands that combine quality, affordability, and customer trust. While established players continue dominating the market, emerging companies are creating their own space through innovation and dedication.

Truefold’s growing identity reflects the importance of reliability in today’s market. With continued focus on product standards, customer satisfaction, and steady expansion, the brand has the opportunity to strengthen its place in India’s FMCG industry.

Conclusion

In the FMCG world, products may attract customers, but trust keeps them coming back. Brands that consistently deliver quality and value are more likely to earn customer confidence and long-term recognition.