#consumer view

Consumer View

We first analyze the consumer view to determine the momentum and awareness amongst people in social media. These days consumers look for everything on the internet and this data trail is a great source of insights. We analyze the chatter on social media, analyze search trends of the consumers & find specific pattern of internet lookups. This analysis serves as a lead indicator for the topic to understand the conversations and feedback better.

Consumer Interest Analysis

We analyze 5 years of search data from 2017-08-20 to 2022-08-07. The analysis was done for global region.

It has trended with a Negative cagr of -4.99%

Jamaica, Ghana, Trinidad & Tobago, United States, Ireland are the main regions that have shown interest

It has shown 6 peaks as seen in image below

With a peak appearing every 11.34 months

Queries like breast cancer awareness month 2018, breast cancer slideshare, breast cancer awareness month 2017, right breast cancer icd 10 are top related searches in last 12 months

Their changes over the last 12 months can be seen in image below

Use Case Analysis

Consumers look for breast cancer usage in multiple areas which can be seen below

The image shows a word tree that visualizes the lookups as performed by consumers

n, n year, n year old, screening, reason are the top areas that consumers lookup breast cancer for.

Note: Consumers may not type entire keywords and hence you would see some repetitions

Consumers look for breast cancer usage in multiple areas along with certain aspects which can be seen below

The image shows a word tree that visualizes the lookups as performed by consumers. n & n year old suggest queries like product for 5 year old and so on

bone, mets, metastasis, axillary, lung are the top areas that consumers lookup breast cancer with.

Note: Consumers may not type entire keywords and hence you would see some repetitions

Market View

Having a sense of what consumers are looking for next we shift to the players and consumer engagement with them. Apps have become integral to customer experience and most companies interact with their customers through apps to enhance customer experience. So, when understanding consumer engagement with a product, analysing the app landscape is an important aspect to gauge the communication effectiveness between a brand and its customers. It also gives indications of features required and issues to be fixed.

Analysis of apps

30 apps are analyzed across 7 categories.

Top 20 categories are shown below.

Health & Fitness, Medical, Education, Social, Books & Reference are the top 5 categories seeing app development.

The top trends in App categories are seen below. This gives an indication of where breast cancer is seeing market traction.

Health & Fitness, Medical, Education, Books & Reference, Entertainment are the top 5 categories

Top 20 categories basis installs are shown below including new niche areas.

Medical, Health & Fitness, Entertainment, Social, Books & Reference are the top 5 categories seeing app installations.

Consumers leave feedback on the app regarding their experience, usage & issues. We identify the different aspects and consumer sentiment around it.

Top 25 aspects and their sentiment are shown below.

Note: Every aspect would have both positive & negative sentiment which is shown in the chart. Green implies positive & red negative. Width of box signifies number of comments.

scary thing, needed information, emotional support, cancer patients, support group are the top 5 negative categories.

answers questions, new journey, strong community, stop place, special people are the top 5 positive categories.

Research View

Now that we’ve understood the market and consumer view let us switch gears to understand technology advancements. Research agenda is key to understanding the upcoming technologies that are being researched that will have a major influence in this space. We do this by analysing research papers to understand emerging technologies.

Analysis of research papers

We analyze 5000 research papers

Let us take 3 views of what areas are being researched. 1) basis words in the abstract 2) basis topic classification of the papers 3) discipline classification

The top trends basis words are seen below

neural network, deep learning, convolutional neural, cancer cell, machine learning are the top 5 areas

The top trends basis topics are seen below

Market_research, Medical_imaging, Psychometrics, Research, Health_informatics are the top 5 areas

Research progresses across multiple disciplines. The top discipline trends are seen below that provides insights on how the topic is evolving.

The top 15 disciplines are:

discipline_1: Computer Vision and Pattern Recognition

discipline_2: Image and Video Processing:Computer Vision and Pattern Recognition

discipline_3: Methodology

discipline_4: Image and Video Processing:Computer Vision and Pattern Recognition:Machine Learning

discipline_5: Medical Physics

discipline_6: Applications

discipline_7: Machine Learning:Machine Learning

discipline_8: Computer Vision and Pattern Recognition:Machine Learning

discipline_9: Machine Learning

discipline_10: Methodology:Applications

discipline_11: Molecular Networks

discipline_12: Quantitative Methods

discipline_13: Tissues and Organs

discipline_14: Genomics

discipline_15: Populations and Evolution

What are the top cited papers? Next let us analyze papers bases on citations. 

Citation of a paper is a key measure of importance of a technology/ concept articluated in a paper. Here we list the titles of top cited papers & show a timeline of the top cited papers.

Cited count: 50261 Title: Global cancer statistics 2018: GLOBOCAN estimates of incidence and mortality worldwide for 36 cancers in 185 countries

Cited count: 37240 Title: Global cancer statistics

Cited count: 23843 Title: Cancer incidence and mortality worldwide: Sources, methods and major patterns in GLOBOCAN 2012

Cited count: 21872 Title: Global cancer statistics, 2012

Cited count: 21017 Title: Estimates of worldwide burden of cancer in 2008: GLOBOCAN 2008

What are the emerging cited papers? Next let us analyze cited papers bases on recency. 

Here we list the titles of top cited papers in last 12 months & show a timeline of the top cited papers adjusted for age.

The chart to the right is the same as previous slide but citations are time adjusted. A growth line indicates an area with increasing research interest

We then look at application areas of the technology/ use cases. We do this by seeing what it is applied FOR

Consumers look for breast cancer usage in multiple areas which can be seen below

The image shows a word tree that visualizes the use cases as being researched. The applications are typically found to the right of word "FOR"

These use cases are based on most cited papers in history (see papers over years chart to discover timeline)

Note: We donot show entire sentences but you can use the string of keywords to perform a search and find the paper

We then look at recent application areas of the technology/ use cases. We do this by seeing what it is applied FOR recently

Consumers look for breast cancer usage in multiple areas which can be seen below

The image shows a word tree that visualizes the use cases as being researched. The applications are typically found to the right of word "FOR"

These use cases are based on most cited papers in the years 2022, 2021

Note: We donot show entire sentences but you can use the string of keywords to perform a search and find the paper

Analysis of developer questions

As part of R&D developers build and in the process as questions in developer forums. Let us understand trends from this source.

Developer question filing trends

A total of 499 questions were analyzed.

python, r, machine-learning, scikit-learn, pandas are the top 5 areas

Technology View

Now that we’ve understood the market, consumer & future research view let us switch gears to understand companies that are investing & leveraging these technology advancements. Patent analysis is key to understanding technologies that are being utilized in this space. This also gives us an insight into organizations that will play a key role going forward.

Analysis of patents

A total of 22639 patents were analyzed.

Patent filing trends

Applicants filing patent trends

Top inventor organizations are shown below.

A vibrant area is one where new entrants are filing patents. Here are companies that have filed in last 5 years sorted by citation count.

Let us take 3 views of what areas are being patented. 1) basis words in the abstract 2) basis topic classification of the patents 3) CPC classification

The top trends basis words are seen below

cancer cell, lung cancer, pharmaceutical composition, application thereof, prostate cancer are the top 5 areas

The top trends basis topics are seen below

Ammine_complexes, Programmed_cell_death, Cellular_senescence, Platinum_compounds, Anatomical_pathology are the top 5 areas

The top discipline trends are seen below

The top 10 disciplines are:

cpc_1: Nucleic acid products used in the analysis of nucleic acids, e.g. primers or probes for diseases caused by alterations of genetic material for cancer

cpc_2: Ortho-condensed systems

cpc_3: Specifically defined cancers of breast

cpc_4: Antineoplastic agents

cpc_5: Immunoglobulins [IGs], e.g. monoclonal or polyclonal antibodies against material from animals or humans against translation products of oncogenes

cpc_6: Mixtures of active ingredients without chemical characterisation, e.g. antiphlogistics and cardiaca

cpc_7: Antibodies; Immunoglobulins; Immune serum, e.g. antilymphocytic serum against materials from animals against tumor tissues, cells, antigens

cpc_8: Pyrimidines; Hydrogenated pyrimidines, e.g. trimethoprim ortho- or peri-condensed with heterocyclic rings

cpc_9: Heterocyclic compounds containing two or more hetero rings, having nitrogen atoms as the only ring hetero atoms, at least one ring being a six-membered ring with only one nitrogen atom containing three or more hetero rings

cpc_10: Heterocyclic compounds having nitrogen as a ring hetero atom, e.g. guanethidine or rifamycins having six-membered rings with one nitrogen as the only ring hetero atom ortho- or peri-condensed with heterocyclic ring systems the heterocyclic ring system containing a five-membered ring having nitrogen as a ring hetero atom, e.g. indolizine, beta-carboline

Emerging discipline trends are seen below

The top 10 emerging disciplines are:

cpc_1: Nucleic acid products used in the analysis of nucleic acids, e.g. primers or probes for diseases caused by alterations of genetic material for cancer

cpc_2: Ortho-condensed systems

cpc_3: Specifically defined cancers of breast

cpc_4: Antineoplastic agents

cpc_5: Immunoglobulins [IGs], e.g. monoclonal or polyclonal antibodies against material from animals or humans against translation products of oncogenes

cpc_6: Mixtures of active ingredients without chemical characterisation, e.g. antiphlogistics and cardiaca

cpc_7: Antibodies; Immunoglobulins; Immune serum, e.g. antilymphocytic serum against materials from animals against tumor tissues, cells, antigens

cpc_8: Pyrimidines; Hydrogenated pyrimidines, e.g. trimethoprim ortho- or peri-condensed with heterocyclic rings

cpc_9: Heterocyclic compounds containing two or more hetero rings, having nitrogen atoms as the only ring hetero atoms, at least one ring being a six-membered ring with only one nitrogen atom containing three or more hetero rings