#consciousplanet

‘no ethical consumption’ has more to do with the working/ownership class dichotomy and the inherently unethical manner under which goods are produced (work or starve) than the circumstances that individual goods (think fairtrade or cruelty free) are produced under.

i made a video where I broke down a lot of the common ‘conscious capitalist’ terms, but for a quick example: a ‘sustainable’ western clothing brand paying foreign workers $100/month to avoid paying western workers over 1k/month isn’t ethical because it relies upon the existence of capitalist imperialism for cheap labor, and in many cases, if the ‘sustainable’ business model had to cover health insurance, retirement, or even just minimum wage in a place like the U.S., it would completely fall apart. any company that requires cheap labor & resources from the global south in order to exist is by no means ethical.

as a consumer, you can certainly aim for harm reduction, but these actions will almost never be definitively ethical, which is completely fine, because under capitalism, we really only step into the role of consumer when we engage with the free market to buy things. you could argue that simply using social media, or watching netflix or whatever is consumption (and you’d be right!) but even so, most of us produce far more than we consume.

we produce not only at our jobs, but on our blogs, in our gardens, and in our homes and communities, for families, friends, neighbors, and strangers. we produce all types of art like music, film, and written works, not to mention the endless crafts and hobbies we dedicate ourselves to. just by engaging with one another, we’re constantly producing and reproducing our very culture itself! it’s in this realm, the realm of production rather than consumption, that we’re able to effect the most change.

now, many of us are going to have to live much, much differently than we do now, and using the ‘no ethical consumption under capitalism’ line to avoid acknowledging this is effectively climate change denialism. the beauty of the sustainability movement is that it provides actionable proof of concept, using the tools and circumstances we have right now. so yes, please do whatever you can to make more sustainable choices! thrift! adopt a plant based diet! question whether you actually need that new thing!

but remember that we aren’t only consumers, or even mostly consumers, so in order to build the world we want to see, we must each deeply understand how capitalism and other hegemonic forces work to undermine the way we relate to each other and our shared environment. to achieve this goal, and to effectively counteract capitalism’s destructive myopia, you can join a union, talk to your friends, start a community garden, join a mutual aid organization. if you can’t find one, start one.

#SaveSoil let's make is happen!

Action Now: savesoil.org #SaveSoil #ConsciousPlanet #EarthBuddy

Find out more @consciousplanet

"I cannot do all the good the world needs, but the world needs all the good I can do." - Jana Stanfield

Starting with a quote really helps. Today, we all are living at the tip of the second hand of the clock. Who has time to read sermon-like articles? All we need is a short crisp nutshell.

It pains me to think that if I hadn't given this particular blog a catchy title and a quote, in the beginning, not many of you would have stopped to read it.

"Climate Change" - as boring this compound noun sounds, as crucial it is for us to think about it. And you know what, climate change is just one of those hundred vital signs that reveal that our planet is ailing.

26th March 2022, a date I will never forget. The principal was addressing the school when suddenly a confident and beautiful soul came out of the line and went right onto the stage. When given the chance to speak, she uttered flowers. The fragrance of those flowers is now deeply etched in my brain forever. All eyes were on her, but her eyes were on goodness. The happiness that I saw in her eyes truly reflected how proud she was. Her passionate words moved me.

That 12th-grade senior not only introduced me to the Save Soil Campaign but made me realize that if we cannot initiate a change, we can at least be a part of it.

"The #SaveSoil movement is an effort to save our planet's soil from extinction. Save Soil initiated by @sadhguru is a global movement bringing together people and leaders to restore Soil Health by instituting national policies worldwide toward increasing the organic content in cultivable soil. It is our generational responsibility to leave behind a legacy of living soil - the well-being of our children and future generations depend on it. If you eat food, if you drink, you must save soil. Be the voice for soil. For 100 days let’s raise awareness and speak up for soil. Savesoil.org @consciousplanet "

I simply copied the above message from Conscious Planet's website. I couldn't rephrase it. No sugar-coated lines are required to explain this simple yet life-changing idea.

I listened to a girl talking her heart out for barely 3 minutes, and it made all the difference for me. I hope this 6 minutes video awakes you from your sweet slumber.

To Download the app:

To know about #SaveSoil, visit

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