I recently started a company called teeshirts4causes. The whole premise is that every t-shirt collection will have different causes that they are meant to raise money for and bring awareness to. This is something I’ve long wanted to do because I want to be successful in business but I also want to make a difference. And I have a belief that in order to be successful in the future of business there has to be a solid desire to make a positive impact on society. Let me elaborate.
Previously, a business could simply provide a service and that was enough for consumers. Now businesses have to be social corporations and serve a purpose greater than just providing a service. Consumers want companies to stand for something and want products to mean more than just something bought. This new age is called conscious consumerism. Consumers are holding brands accountable and closely monitoring what businesses are doing. The sole purpose of businesses is no longer to create profit for shareholders. It has now shifted to creating value for stakeholders and making a positive impact on the world.
So I am building a company on that premise. I want to make a difference and this is how I have decided to do so. The company is a for profit company because it will enable me to do more in the future and eventually give more to the community. You can find my website at www.teeshirts4causes.com. There have been some hiccups on the way and I am currently battling shipping issues, due to the whole pandemic we are in, but I am expecting the first collections of shirts to be at my doorstep on Thursday and I will begin shipping them out that day.
So I will be writing in this blog about my experience with running this business and also my thoughts on the expansion of Conscious Consumerism. So if these things interest you give me a follow, and message me if you are interested in getting involved. (Also you can use the code calistrong at checkout in order to get 15% off our order).
