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     Texas based artist Hipster Mills has been rhyming words since a kid, but rapping wasn't always in the plan. Wanting to become a history teacher at first Hipster Mills didn't officially hop into a booth until right before he graduated high school. Thats when he became close to Alternate Choice (the second half of HMAC) and the two started to create music. Hipster Mills started making merch in high school as well, with his best friend Ryan and then as soon as HMAC started. Him and Alternate Choice begun designing and making HMAC merch out of Alternate Choice’s garage. With a very spontaneous creative formula Hipster Mills makes his music based on the emotions he feels at the time. This could range from an aggressive angry style, to a more sad emotional approach.

      Drawing inspiration from people such as Tyler The Creator & Lil Yachty’s rap career’s, this gave Hipster Mills the boost he needed to start rapping and to take it serious. But most importantly Hipster Mills takes inspiration from the world around him and the people in his daily life. Having stand out tracks such as Pull up, Dicksmall, HMACBAG, 4 Chrimus, Sandwich, and his personal favorite Talion, HMAC has gained a close scope on their career and a cult like following already. On July 17th 2018 in the city of Dallas Texas, HMAC had their very first show with The Showcase Tour. 

     Unfortunately they did not get the win in the competition, but this sparked the beginning of Hipster Mills love for performing. With an amazing stage performance Hipster Mills feeds off the crowds energy and emotions. Ranging from climbing on ceilings, walls, and even breaking through tables, everything is planned and calculated before the show even starts. Going from writing on his bedroom floor at 4am, to being greeted by a crowd of people is the exact reason why Hipster Mills goes so hard for the loyal HMAC fans that give him the platform to feel free. 

(Photo Credit To @thrutanaslens, Frank Lucra, & A Random Supporter) 

(Dicksmall Music Video Directed by Leo Paris) 

     Coining the genre “Anime Pop Trap”. Austin Texas based rapper SuntéKami has had a really good first year in 2019. By being inspired to start rapping from rappers such as Lil Uzi Vert, OG Maco, Ugly God, and Ilovemakonnen. Kami has had success with the releases of his studio projects “Manga Volume 1″ & “Cozy Days And Anime”. Both which were produced by his long time collaborator & friend Toyo Midori. Kami first hit the rap scene with his multiple performances of his explosive single “Bust Down”, sampled from Kaoru Akimoto’s - Dress Down. 

     SuntéKami finds a really unique creative pocket by mixing his love for 90′s anime, Manga, Pokémon, Digimon, Mechs, Yugioh, Japanese Culture, Video Games, and other Aesthetically pleasing content in those areas. SuntéKami has opened up a lane for himself and anyone else after him. With the highly anticipated releases of his next two projects “Kami-Kaze” & “Digital Boy”. Set to release later in 2020. SuntéKami looks to destroy the door that he first kicked down in 2019. Kami looks to burst into the main stream setting and give a new spotlight on his brain baby known as “Anime Pop Trap”.

(Photo Credit To Toyo Midori) 

(Moshi Moshi Music Video Directed By dan2thel & TBR Interview By @keainwonderland Below)

     Texas based Artist/Producer AlternateChoice started making music at a young age with a keyboard he stole from his step sister. He later moved on to playing the guitar and having a passion to create Video Game, Movie, and Tv Show soundtracks, due to the ability for the songs in them to provoke emotion from the audience. He moved through multiple genre’s and started paying more attention to rap when he teamed up with friend and collaborator Hipster Mills (the second half of HMAC). Defining their music as experimental, AlternateChoice feels every song that he makes is something new and helps HMAC earn the title “Alternative Rap”. His production ranges from Punk Rock, Techno and all over the place as he continues to try something different with every creation. With an emotional and spontaneous creative mind AlternateChoice works heavily with emotions. Channeling the emotions from the artist that he is working with, working on HMAC tracks there are times where the creative process would make him angry and help him channel that emotion into the production. With this process he draws and produces differently at night than he does during the day, and usually the art he makes has a lot of tension in it. 

     Not only is he inspired from artist such as Tyler The Creator, MF DOOM, Danny Elfman, Trent Reznor and Toby Fox, he also looks to his day to day life and experiences such as Pain, Happiness, Love, and Hate. crediting his stand out tracks to his work with HMAC, with songs like Pull Up, Talion, HMACBAG and Sandwich, he is a huge fan of one of their newer songs titled Pocket off of HMAC’s EP March. On July 17th 2018 in Dallas Texas, HMAC entered a contest event called The Showcase Tour. Although they did not win the contest, they came home knowing that they would destroy a performance in their home town. The opportunity finally came and they did just that when they performed  at their local festival  “Beware The Locals”. At Beware The Locals they drew a big crowd that asked for encores. Ever since, many people post pictures or videos of them casually listening to their music and they constantly see people in HMAC merch. 

     HMAC has merch that was made out of his garage up until his recent move to Arizona. HMAC has made tons of shirts promoting upcoming projects, they even had the release of their legendary “HMAC” hoodies. AlternateChoice also plans on rolling out his own merch featuring his art to promote some future projects of his. He also doubles as the hype man and in away the second rapper to the group, filling in for Hipster Mills when he can’t breathe. Suffering from stage fright his first few minutes on stage can feel so uncomfortable for him. But as HMAC songs blasts through the PA system, and he sees how his music moves the crowd, influencing their emotions and actions simultaneously. He also takes the time to see his friends and his loving girlfriend cheering him on stage, lastly feeling the presence of his friend and collaborator Hipster Mills on stage beside him. He is reminded that this is where he belongs.

(Photo Credit For Photos 1-4 @thrutanaslens)

     Texas based Artist/Producer Frank Lucra had a very random beginning. Starting off by being more into video games than rapping, Frank met up with some kids on the bus who would regularly freestyle. Eventually it would be his turn to freestyle, being bad at his first attempt made him more passionate for his craft. By feeling like some of his music is a conflict of interest and a rollercoaster of emotions, Frank Lucra keeps a dope balance of some of his songs sounding pretty and other songs sounding outright sinister. With his very creative mind Frank Lucra has several ideas for businesses that incorporate his artistry, he has new creative ideas for things daily and feels like he is destined to be a innovator to something. He is inspired by some great and legendary artist such as Prince, Kanye West, Pharrell, Bon Iver, and Drake. 

     Frank also looks to life experiences as inspiration as well. Sampling and referencing video games from his childhood in his lyrics and song titles, such as Resident Evil, Sly Cooper, and Fallout. With his track Lindsay Lohan made back around 2016 he realized that people liked it for its pretty music box melody and bounce, he then realized that he could capitalize with his skill. His stand out tracks such as Berlin, Arcadia, Paris, and Tell Me, really showcase his rapping ability and his range pushing him to creatively feel ahead of all his peers. Frank Lucra doesn’t like performing because a lot of the music that he’d like to perform isn’t hype or energetic. 

     He feels that jumping around and having fun on a stage with his friends can be euphoric. Also seeing people feed off the energy and giving the crowd their energy back is something he truly is glad to experience. His first time performing was around 2015 at a show hosted by a group called Odachi. It was a small local show that was showcasing artwork, it also had live music. Frank Lucra knew he had a fanbase when he put out his project “Bad Mood Always” and  performed the outro track, hearing people chant his lyrics was a special moment in his life. 

(Photo Credit To @thrutanaslens, @alanasatlantis, and A Random Photographer) 

     Texas based Producer/Artist Toyo Midori (Formally Known As TrèsAllDay) began producing in the seventh grade at the early age of thirteen years old. Having an intense passion for Fashion, Photography, Asian Culture, Producing, and Rapping. Toyo Midori first bursted into the rap scene with his first released song “DipSet”, a remix from the 2016 song by the same name by rapper Lil Yachty Featuring Offset. Toyo then continued with a blazing streak of releases, such as Snakes ft. Sunté, Taste ft. JayBernstein & Sunté, and WASSUP ft. SolomonDaGod, sampled from the iconic synth from the anime Dragon Ball Super fight scene. Where the main character Goku transforms into Ultra Instinct. 

     It was then that the fanbase he built began to see the range in Toyo Midori. Once he gathered the attention of others. He then followed up by dropping his first studio project titled “Golden Boy” named after the 1992 manga/anime created by Tatsuya Egawa. This project contained multiple forms of emotions from Toyo. Simultaneously showcasing his Vocal Range, Melodic Tones, Lyrical Ability and his amazing ear for his own Production Skills. With stand out tracks such as Kool Kat, Day Dreamz ft. SuntéKami & newly released song POP OFF ft. Mikey. Toyo Midori looks to continue the momentum that he created in 2019. He has multiple projects set to release later in 2020. 

(Photo Credit N/A)