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What Is the Role of Brand Communication Agency in Marketing?
The role of a Brand Communication Agency in marketing is pivotal and multifaceted, serving as a linchpin in the complex machinery of modern business promotion. These agencies are dynamic entities that wield a diverse toolkit of strategies and techniques to establish and enhance the identity, visibility, and reputation of brands across a wide range of industries and markets.
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Who uses Emojis? π π¬ π π π π π π π π π π π Emojis Can Help Teams Communicate and Collaborate BetterβReally! Here is to better communication!
Want to be a Cool Boss? Think Again.
One of the ridiculous advice given on management and leadership I have encountered while observing and advising different companies and organisations in Turkey for strategy is that leaders and managers should build good relationship with their employees by being more friendly with them through doing social activities together, engaging in chitchats, and spending more time with them outside work. This kind of leaders is being considered as cool bosses. Sure, keep doing that: You will perhaps win a popularity contest, but that's pretty much it.
It's understandable given that Turkey is steeply ranked among all the OECD countries within a group of countries in which work environments are hierarchal, authoritarian, and bureaucratic. And these bosses with personal touches and flairs might seem as a fresh air of newness and change. Well, they really are not.
The real problems of a hierarchal, authoritarian, and bureaucratic company or organisation are the cancerous symptoms of ineffectiveness, unproductiveness, and impracticality. And how do you overcome these issues? By being honest in seeing problems, constructive in criticism, open to new ideas, seeking practical solutions even at the risk of going against old traditions and habits, and communicating with each other to improve through feedbacks, coaching, delegating, and being responsible.
A recent article in the Harvard Business Review points this out clearly: Small talks with your employees do not improve your relationship with them nor do they make your company effective and better. And above all, your employees don't want them, either (and no, don't ask them this for you will never hear straight answers from them).
Try to be a good boss, not a cool boss. Give feedbacks instead of small talks, reward them instead of kissing their asses, listen to them hard and care about their ideas and feedbacks instead of socialising with them. That's what makes your company innovative and grow. And above all, that's the kind of bosses your employees love and respect.
There is no need to strive to prove yourself to someone who doubts or questions your contribution to and worth in a company. Often these people are so short-sighted and too callous to listen to your strategies and long term plans to truly benefit your company, but later when they're cash-strapped, they come to you and dare to make demands and accusations, denying everything they had done and making you repeat yourself to them. You can't work with the leaders who have selective listening. The leaders with selective-listening always dodge their responsibilities and deny their mistakes. It's time to go and do it yourself. Showing them how it's being done and making them realise that there is nothing they can do about it is the only way you can make them listen to you. Well, by then, it's too fucking late anyway. If you think this is too much, think how they brought Steve Jobs back to Apple. Walk out: sometimes, it is the best communication for stupid leaders.
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Digital leadership
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The biggest threat to your company's communications strategy is often the leader of your company.
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