#coira

Oh, and raising their million kids (Seb, new baby...and surely there'll be some strays to take in...)

Then there's Cain who appears to be a part of every major storyline right now while others get crumbs. In theory, it might be nice if storylines worked this way where characters who are related to each other interacted because something is happening in their lives. But you run the risk of overexposure. He's got his own story but gets to be part of another's that end up revolving around him instead. Why?

In theory I can more than understand and even see the appeal of tighter individual character focus. Done properly it would very likely be a benefit to the show. It's not being done properly though, so instead of being an asset to the show it's actively hurting it. Problem one is the characters they're choosing to focus on. Spending 4 and a half solid months on Paddy and Bear was an abysmal choice. Paddy is not a broad appeal character. He is a niche character. He has some worth (though I struggle to see much myself), and he and Mandy can be cute in small doses. But using him 5 days a week for months on end while actively writing him as a jerk was a wild miscalculation. The audience didn't grow and it started turning off the audience they already had.

There were lots of complaints and instead of listening to what in most cases were valid criticisms they doubled down. And now they've shifted that tighter focus towards two characters who very much were broad appeal characters and instead of leaning into thier appeal they turned Cain into a never ending man tantrum and Moira into a stepford mafia wife. None of their individual or couple appeal is anywhere to be found in this storyline. They are genuinely dumbfounding writing choices. And I understand that non Robron people get tired of people talking about Robron but it is a fact that they are the main driving force behind the shows online engagement. And while they were getting actual story focus the shows ratings were up and in some cases up considerably. Antis can get pissy and try and make excuses as to why that's coincidental but they were absolutely a big factor in the ratings increase. The show had genuine momentum and the show halted all of it to spend unending months on Paddy, Bear, Cain and Moira.

Emmerdale 2026 Kiss Counter: 63/?

Date: May 8 Type: Full Pairing: Cain/Moira YTD Pairing Total: 24/?

(the episode was....fine. but robron not being allowed to hug/kiss is starting to feel a little homophobic tbh).

The amount of times they have cheated on each other is ridiculous right now. None of the other couples on the show have cheated on each other that many times. I know cheating is part of a soap but there comes a time when enough is enough.

Moira having a pep in her step because she has a revenge plan for Joe and being turned on that her husband, who’s ill and weak after surgery, beat someone up is concerning. Focus on getting him well, taking care of your children, getting your new farm up and started. They both need to reprioritize.