#cinnamom

JJ Sweetheart is a Lofi, Psychedelic, feral dreampop musician freshly arisen from the ashes of his former projects in the Minneapolis music scene.

Hatched from the creative mind of former France Camp frontman, and previous bassist of Howler (Rough Trade Records), this solo project is a mellowed, explorative, expansion into songwriting. JJ taps into the intimacy of lo fi bedroom tracks similar to early Alex G, while staying true to the pop driven vocal hooks that made his former projects successful. Sun kissed guitar tones reminiscent of 60's psych rock groups like 13th floor elevators draws the listener in and then slaps you with jabs of reverb soaked distortion. The lyrics are heartfelt and romantic, while touching on subjects of self growth, mental health, and that yearning crush feeling of young love. His current recording process is track by track recording everything with the microphone on his Iphone, and running through a free bandlab app. Vocals are recorded either in his car, in the desert, or in a nice open field to avoid noise complaints in his apartment complex. He states that he likes the lofi energy and the challenge that mixing such recordings has. What comes together at the end is a suprisingly well balanced, and cohesive EP with a nice warm fuzz texture and raw vocals that feel personal.