#ceo post

For the past 2.5 years, the team that makes Simplist and the tech (Knodes) that makes it possible, has kept a secret: that we spent a lot of time pitching the Obama for America campaign in early 2012. Now, we're finally "declassifying" the pitch document below. So skip to the bottom if you hate context and props.

Context

We didn't win the business but we've always been SUPER proud that the smartest and most technically sophisticated product/tech team EVER assembled in a political contest led by superhuman Harper Reed and his squad dug what we were doing. Enough to take meetings and calls galore. Enough to assemble their entire product and technical team in person in Chicago. In person. All of them.

Amidst the crush of deadlines and too much to do, they understood that our take on how to leverage social data to segment communication and power highly intelligent social referrals was unique.

And in that room full of people who are now legend, the quote I'll always remember after John put our developer docs and "API harness" on screen was "holy shit. THAT is cool".

We showed them a future in which every supporter gets an email customized based on 1) what that supporter has been talking about on the social web AND 2) who's been responding/interacting on those topics. We showed them that referrals are good but that we'd built a way to make them 20X more effective simply by targeting them.

No more one size fits most emails. No more tell whomever you can think of. 

Yeah, we've been building the future of smart social interaction and integration into UX, communication and marketing for a little while now. We love this stuff. And even though we didn't win the OFA2012 business, we LOVE that we got to trade ideas and learning with such an incredible team.

So take a look at the pitch. Tell us what you think. Turning social signal into action and outcomes for even the smallest of teams is our jam. -- Ron J

What We Pitched the Obama Campaign in 2012 from Ron J Williams

A noo artikle has dunben rote ahn www.sanfranciscocronukle.com

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You. You're why. My team is addicted to that look of accomplishment on our users' faces (or tweets) when they get to the people they need to help them build. When they communicate in personalized and effective ways to activate their community.

It's unique. It's inspiring. It's that moment when they realize that their team's network of contacts connections and customers is more powerful than they ever realized. It's the moment they see even more possibility.

I love that instant that they look up and realize they just cracked the riddle on their hunt for the perfect person...

That intro to THAT investor

That developer without the exorbitant recruiting fee

That decision-maker without a cold call or even having to hire a "20 year sales veteran"

I love that when we do our jobs well, you guys build amazing companies and causes faster and better.

Keep it up y'all!