#centerparcs

オランダのクリエイティブファーム コンクリートが、ドイツのビスピンガー・ハイデ公園内にある、自然に囲まれた「センターパークコテージ」をセンターパークとともにプロデュースした。自然に恵まれ、家族が休日を楽しむ場所として人気があるセンターパーク。より多くの人々に向けたサービスの充実を目指していたところ、コンクリートはこれまで公園内にあったバンガローを見直し、新世代の革新的なプロトタイプコテージを開発した…

DesignStudio & Fuchsia MacAree-  Center Parcs Europe Rebrand

From the studio that brought us Airbnb’s  2013 rebrand, DesignStudio have once again smashed it out of the Parc, Center Parcs Europe that is. Replacing the out of date bird in flight and script like typography logo, with a clean, modern style. The initials cleverly making up a tree icon to symbolise the nature essence that Center Parcs surrounds their business around. Simplifying the logo even more by losing the multiple colours and updating a more digitally friendly one colour.

Adjacent to the logo update, DesignStudio & Fuchsia MacAree have created a number of clever assets that focus around the great outdoors. Including animals, families and activities. The illustrative style works really well and shines a light on the fun side rather than the corporate side. Adding fun jokes when they can like when an error massage appears alongside a lost tourist.

Everything works for me with this from the logo to the illustrations, and the colouring. Simple and bold colours compliment the imagery and logo really well.