#cauverycalling

Starting with Project GreenHands, Rally for Rivers, Cauvery Calling, and now the #SaveSoil global movement, Sadhguru’s efforts to bring attention to soil have spanned over 2 decades. Here’s presenting some highlights of the journey so far.

Action Now: savesoil.org

Namaskaram,

Often, we look at industry and ecology as opposing forces. But this is a limited view. When human consciousness expands, businesses don't just generate profit—they generate wellbeing for all life.

I am heartened to see Eastman Exports taking a definitive step towards this reality. By contributing Rs. 5 Lakhs this year to the Cauvery Calling movement—bringing their total contribution to Rs. 25 Lakhs—they are not just donating funds. They are planting a future. They are ensuring that the soil breathes, the farmers thrive, and the river flows again.

Action is the only truth. This is not just a corporate transaction; it is a conscious engagement with the planet. This vital connection was facilitated by the team at Synerg, who understood that the true fabric of a nation is not just the textiles we weave, but the soil we walk upon.

When businesses like Eastman Exports and facilitators like Synerg come together for the soil, we are not far from a world where economy and ecology walk hand in hand.